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Lead Content Management
Job in
Minneapolis, Hennepin County, Minnesota, 55400, USA
Listed on 2026-02-18
Listing for:
Tata Consultancy Service Limited
Full Time
position Listed on 2026-02-18
Job specializations:
-
IT/Tech
Digital Marketing
Job Description & How to Apply Below
Develop and implement comprehensive content strategies for web, social, and digital campaigns. Ensure content aligns with brand voice, tone, and overall marketing objectives.
Cross-Functional Collaboration:
Partner with product marketing, UX, design, and authoring teams to create cohesive experiences. Optimization & Performance:
Monitor engagement metrics, analyze performance, and refine strategies based on data insights.
Innovation: Explore emerging trends, including Generative AI tools, to enhance personalization and efficiency. Governance & Best Practices:
Maintain editorial calendars, enforce content standards, and lead knowledge-sharing initiatives. Content Strategy Development:
Ability to plan and execute content strategies aligned with business goals. SEO Knowledge:
Understanding of keyword research, on-page optimization, and search trends. Content Management Systems (CMS):
Proficiency in platforms like Adobe Experience Manager (AEM), Word Press, or similar. Analytics & Performance Tracking:
Skills in using tools like Google Analytics, Adobe Analytics to measure and optimize content effectiveness. Editorial & Writing Expertise:
Strong writing, editing, and storytelling skills for multiple formats (web, social, email). Audience Research & Persona Development:
Ability to tailor content for specific customer segments.
Cross-Functional Collaboration:
Working effectively with marketing, design, UX, and development teams. Project Management:
Managing timelines, editorial calendars, and multiple priorities. Adaptability &
Innovation: Staying current with trends, including AI-driven content tools and emerging digital platforms.
Salary Range- $100,000-$120,000 a year
TCS Employee Benefits
Summary:
Discretionary Annual Incentive. Comprehensive Medical Coverage:
Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans. Family Support:
Maternal & Parental Leaves. Insurance Options:
Auto & Home Insurance, Identity Theft Protection. Convenience & Professional Growth:
Commuter Benefits & Certification & Training Reimbursement. Time Off:
Vacation, Time Off, Sick Leave & Holidays. Legal & Financial Assistance:
Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.
#LI-SP3 #LI-VX1
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