Marketing Automation Manager

The Marketing Automation Manager drives practical, data-informed digital engagement with healthcare professionals (HCPs) for Coloplast Interventional Urology. This role focuses on resourceful execution—leveraging core tools, manual workflows, and lightweight integrations—to deliver compliant, measurable, and customer-centric experiences across digital touchpoints. The role partners closely with IT, Digital, Marketing Communications, Product Marketing, and Sales Operations.

• Define and evolve a pragmatic roadmap for marketing automation aligned to business priorities and HCP engagement needs.
• Serve as a subject‑matter expert on marketing technology, journey design, and compliant best practices.
• Lead the planning and roll‑out of multi‑channel initiatives (email, web, events, social) with clear KPIs.
• Implement segmentation, targeting, and personalization in partnership with Marketing Communications and Product Marketing.
• Ensure accuracy, accessibility, and a positive HCP experience.
• Monitor results and iterate continuously based on insights and stakeholder feedback.
• Convert business objectives into clear functional requirements and workflows for IT and partner teams.
• Document repeatable processes and playbooks to scale with limited systems.
• Maintain data privacy, consent, and regulatory compliance at local and global levels.
• Connect people, tools, and data—facilitating handoffs between Marketing, Sales, Analytics, and IT.
• Champion simple integrations and 3rd‑party tools that extend capabilities (e.g., marketing automation, form/quiz tools, content enablement).
• Share standards, templates, and lessons learned across teams and business units.
• Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Med Tech Code of Conduct, and company policies.
• Other job duties as assigned

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3+ years in digital/marketing automation, ideally in B2B healthcare or medical devices.
• Hands‑on proficiency with an enterprise marketing automation platform and CRM; able to operate effectively with limited integrations.
• Fluent in Word Press, analytics and experimentation; advanced Excel skills a plus.
• Proven ability to manage and collaborate effectively with external agency partners.
• Strong writing, information design, and UX sensibility for professional (HCP) audiences.
• Excellent cross‑functional communication and project management.

• Resourceful Builder:
  Comfortable with imperfect systems—managing lists, configuring lightweight workflows, and documenting processes.
• Proven background with highly regulated environments, privacy, and consent
• Able to build strong partnerships with Legal, IT, and Data Privacy teams
• Customer‑centric mindset focusing digital channels on clinical relevance, clarity, and efficiency—using voice‑of‑customer insights to guide decisions.
• Analytical & Iterative skillset using data from exports and dashboards to test, learn, and optimize.

At Coloplast, we believe in recognizing and rewarding the contributions of our employees. Our total rewards package is designed to support your well‑being, foster your professional growth, and ensure a healthy work‑life balance. Here is some of what you can expect:

• Health and Wellness:
  
  Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events and generous paid parental leave for both birthing and non‑birthing parents.
• Financial Security:
  
  A competitive 401(k) plan with company match that vest immediately, financial planning services to help you secure your future, and corporate discount programs for goods and services.
• Work‑Life Balance:
  
  Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.
• Professional Development:
  
  Opportunities for continuous learning and career advancement through training programs,…