Social Media Strategist

Overview

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We're hiring a Content Strategist to turn TUB into the go-to brand for AI-first business transformation. You'll own our daily social presence across Linked In, Instagram, Tik Tok, X, and emerging platforms—translating bold ideas into scroll-stopping content that drives enrollment and community engagement. This isn't a post-and-ghost role. You'll build community, test formats, capture content, and scale output during championship-season launches while maintaining brand voice that feels human, high-trust, and transformation-focused.

The Uncommon Business is the world's fastest-growing AI-first education company, teaching business leaders to architect intelligent systems, not just prompt tools. We don't do busywork, legacy thinking, or 80-hour founder weeks. We build companies where AI handles the repeatable, humans drive the irreplaceable, and leaders scale without burning out. We're profitable, EOS-driven, and operate in championship-level surge cycles. You'll be promoted on impact and ownership—not tenure.

High performers thrive here. Passengers don't last.

You might have:

• Published 12 pieces of platform-native content across IG, Tik Tok, Linked In, and X that generated 47 new bootcamp signups and 200+ meaningful engagements
• Tested a new carousel format on Linked In that drove 3.2x more saves than previous posts, documented the win, and built it into the content calendar system
• Captured clean iPhone content of Callan at an event, edited it into 3 quick reels using Cap Cut, and had them posted within 24 hours
• Collaborated with Student Success to surface and repurpose three student transformation stories into social-first video clips that drove 50K+ impressions
• Managed 80+ DMs and comments across platforms, triaged two high-intent prospects to Sales, and identified a pattern in objections to feed back to Director of Marketing
• Scaled content output to 2.5x normal during launch surge week, coordinating with Marketing Coordinator on asset creation while maintaining brand voice and quality standards

We value ownership over task lists. Here's where you'll lead:

Content Creation & Capture
:
You'll create and execute daily social content across Linked In, Instagram, X, and Tik Tok—blending educational insights, student wins, behind-the-scenes moments, and brand thought leadership. You'll capture clean iPhone content when opportunities arise, edit quick reels/Tik Toks (Cap Cut-level), and maintain TUB's bold, transformation-focused voice across threads, carousels, and short-form video. You use AI for ideation and iteration as a creative partner, not replacement.

Visual Brand Stewardship & Quality Control
:
You'll review and refine all content before publishing to ensure tone, storytelling, and visual standards meet brand expectations. You oversee design details—fonts, layouts, cover images—so every post aligns with the brand identity and looks cohesive across the feed. Captions, links, CTAs, and visuals are error-free on your watch.

Community Management & Engagement
:
You'll own daily engagement across all platforms—responding to comments and DMs, building relationships with our audience, and positioning TUB as thought leaders in AI-first business. You'll surface student success stories for content, collaborate with Client Success on member highlights, and turn community insights into content opportunities that drive enrollment intent. You'll also own Many Chat—building flows, managing automations, and ensuring campaigns and integrations run smoothly.

Performance Tracking & Optimization
:
You'll track reach, engagement, and conversion attribution, using data to iterate on what's working and kill what's not. You'll manage the content calendar, plan posts at optimal times, and test new formats, hooks, and content series—reporting actionable insights monthly to Director of Marketing, not vanity metrics.

Strategic Contribution & Launch Execution
:
You'll come to brand strategy meetings with proactive content ideas—not just execute what's handed to you. Twice per year during 6-8 week launch…