Principal Product Manager, Accessibility

Product & Technology - Minneapolis, Full-Time

Siteimprove helps organizations build inclusive, compliant digital experiences across digital content, reducing legal risk while improving customer experience for everyone. Accessibility is also becoming a board-level priority globally (e.g., WCAG-aligned regulations and the European Accessibility Act), and our customers need a partner who can help them move from reactive compliance to proactive governance and continuous improvement. We re hiring a Principal Product Manager to lead a major slice of our Accessibility pillar, owning a high-impact problem space end-to-end and raising the bar on product craft across the team.

• Own the product strategy for your domain: vision bets roadmap results.
• Define and drive metrics (e.g., activation, retention, remediation throughput, issue recurrence, compliance readiness, customer retention influence).
• Make smart tradeoffs across customer value, time-to-impact, technical feasibility, and go-to-market leverage.
• Run continuous discovery with customers and users (accessibility leaders, developers, marketers, compliance teams).
• Use qualitative + quantitative insights to identify the highest-leverage problems.
• Write crisp problem definitions, success metrics, and decision docs; socialize them early and often.

Deliver with excellence (with engineering + design)

• Partner tightly with Design and Engineering in a true trio model.
• Break big bets into shippable increments; deliver value continuously.
• Ensure solutions are usable, accessible, secure, and enterprise-ready.

Drive cross-functional alignment

• Align with GTM (Sales, CS, Marketing), Support, and Enablement to ensure successful launches and adoption.
• Build clear product narratives: positioning, value props, packaging implications, and customer-facing messaging.
• Influence executive and stakeholder decisions with data, clarity, and strong product judgment.

Raise the bar for the org

• Coach PMs and cross-functional peers on product craft: discovery habits, strategy clarity, writing, prioritization, and decision-making.
• Establish reusable frameworks, templates, and operating cadence for your domain (PRDs, opportunity canvases, experiment plans, launch checklists).

• 8+ years in Product Management (or equivalent), with experience shipping B2B SaaS at scale.
• Strong product sense: you can turn ambiguity into clear problem statements, coherent strategies, and simple solutions.
• Demonstrated success leading complex cross-functional initiatives with engineering and design.
• Excellent written + verbal communication; you write docs people actually read.
• Comfort with data: you can define metrics, interpret funnels/cohorts, and combine data with qualitative insight.
• High ownership mindset: you act like a GM for your domain.

• Accessibility domain experience (WCAG, ADA, EAA), compliance workflows, or enterprise governance products.
• Experience building workflow products (triage assign fix verify), and/or automation/AI-assisted systems.
• Integrations/platform experience (APIs, webhooks, partner ecosystems, CMS, design/dev tool chains).
• Experience influencing packaging/pricing or multi-product suites.
• Familiarity with regulated enterprise customers and security/compliance constraints.

• Rest and relaxation: Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member, 11 paid holidays, and volunteer leave.
• Comprehensive benefits: National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more!
• Prepare for the future: 401(k) with a company match to provide a better future in your retirement years.

** Additional Compensation:
Eligible for yearly bonus subject to the terms of the applicable bonus plan.

Base pay will depend on the position, individual qualifications, market, and other operational business needs.