Head of Ecommerce

Head of eCommerce

Location - Greater Minneapolis, Minnesota Area | Full-Time – In Office | Reports to – EVP of Sales Position Overview

We are seeking a strategic and hands‑on Head of eCommerce to lead and scale our digital business across Direct‑to‑Consumer, Amazon FBA, third‑party sellers and marketplace channels. This role owns the eCommerce P&L and is responsible for accelerating online revenue growth, improving profitability, and building a scalable, data‑driven eCommerce engine.

The ideal candidate is an experienced eCommerce leader who has successfully grown a DTC platform, scaled Amazon FBA, and developed disciplined 3P seller strategies while balancing brand control, margin optimization, and operational excellence. This person must be a hands‑on leader along with have the ability to set and manage strategy.

• Own and manage the full eCommerce P&L, including revenue growth, margin performance, and customer acquisition cost.
• Develop and execute a multi‑year eCommerce strategy aligned with overall business objectives.
• Establish clear KPIs, dashboards, and performance rhythms across all eCommerce channels.
• Manage and develop the existing Tech Stack to support business requirements.

• Scale and optimize the existing DTC website, conversion rate, AOV (average order value), traffic growth, and customer retention.
• Partner with marketing and UX teams to improve customer acquisition, onsite experience, rewards program and lifecycle marketing.
• Drive pricing, promotions, and merchandising strategies that balance growth and margin.

• Lead Amazon FBA strategy, including catalog optimization, advertising, content, pricing, inventory planning, and Buy Box performance.
• Manage Amazon advertising spend with a disciplined ROAS (return on advertising spend) and contribution margin focus.
• Navigate Amazon Vendor vs. Seller dynamics where applicable.
• Monitor algorithm changes, compliance, and policy risks.

• Build and execute a controlled 3P seller strategy to expand reach while protecting brand equity and pricing integrity.
• Identify, onboard, and manage high‑quality 3P partners across Amazon and other marketplaces.
• Establish clear rules of engagement for MAP, content standards, inventory flow, and seller performance.
• Proactively manage channel conflict and gray‑market risk.

• Lead and develop the eCommerce team (internal and external partners/agencies).
• Partner closely with Supply Chain, Finance, Sales, Marketing, and IT to align inventory, forecasting, and demand planning.
• Deliver executive reports and insights to senior leaders.

• 8–12+ years of eCommerce experience with direct ownership of DTC and Amazon FBA.
• Proven track record of scaling eCommerce revenue profitably, not just top‑line growth.
• Deep understanding of Amazon Seller Central, FBA economics, and marketplace advertising.
• Experience building or managing 3P seller ecosystems.
• Strong financial acumen: ability to manage contribution margin, ROAS, inventory turns, and working capital.
• Experience with eCommerce platforms (Shopify preferred), analytics tools, and ERP/OMS integrations.
• Hands‑on leader comfortable operating both strategically and tactically.
• Bachelor’s degree required in Business, Marketing, Finance, Economics, Supply Chain, Analytics, or a related field.

• Adobe Suite (Creative design, content creation, and digital asset tools)
• AWS (Amazon Web Services) (Cloud infrastructure, hosting, and backend services)
• Bazaarvoice (Ratings, reviews, and user‑generated content syndication)
• Jungle Scout Cobalt & Helium 10 (Amazon marketplace analytics and competitive intelligence)
• Omnisend (Email and SMS marketing automation)
• Post Pilot (Direct mail and post‑purchase customer engagement)
• Postscript (SMS marketing and customer retention)
• Power Reviews (Ratings, reviews, and retail syndication)
• Qualtrics (Customer feedback and survey tools)
• Salsify (Product information management and content syndication)
• Semrush (SEO, paid search, and competitive intelligence)
• Sho…