Digital Marketing Manager

Children’s Theatre Company (CTC) is seeking qualified candidates for the position of Digital Marketing Manager. This full‑time benefits‑eligible position requires someone who has demonstrated skills and abilities in managing and executing digital marketing campaigns from strategy to delivery, is knowledgeable about the use of email and social media in marketing campaigns, is proficient in using data to inform decisions and improve performance, and can positively contribute to an anti‑racist organization and assist in dismantling structural racism in marketing.

Applicants for this role should have exceptional communication and analytical skills, and demonstrated creativity, collaboration, and project‑management skills.

CTC is committed to equity, diversity, inclusion and justice in our organization and our community, and we strongly encourage and welcome applicants who are Black, Indigenous or People of Color, as well as those from other underrepresented communities.

CTC is dedicated to increasing justice, equity, diversity and inclusion in our audiences, our programs and in all of our hiring for staff, artists, and recruiting of board members. CTC prohibits discrimination in employment against any employee or job applicant because of any legally protected status.

Collaborating closely with the Associate Director of Marketing, Senior Manager of Design and Digital, the Education team, and CTC’s digital marketing agency, the Digital Marketing Manager strategizes, plans, and implements paid digital advertising efforts to create high-impact campaigns that inspire engagement, deepen patron relationships, and advance CTC’s mission. This position plays a key role in defining data‑driven digital marketing strategy and leads the implementation of all aspects of paid digital marketing and email campaigns, including targeted messaging for key audience segments, ensuring cohesive, brand‑aligned, and results‑driven campaigns.

• Digital Strategy & Campaign Leadership:
  • Plan, manage, and optimize paid digital marketing strategies and email communications for productions, subscription tickets, and education initiatives.
  • Lead strategy and planning for media and search campaigns across Google, Google Grant, Meta, OTT, programmatic display, and other platforms, working with CTC’s digital agency to align targeting, creative, and pacing for optimal performance.
  • Review Google Analytics dashboard in partnership with digital agency for website, search, digital advertising, and email to measure key metrics, report on findings, and provide recommendations to maximize reach, engagement, and web traffic.
  • Identify emerging platforms and technologies that enhance audience engagement.
• Email Marketing & Patron Communications:
  • Manage planning, scheduling, list segmentation, design, and deployment of all Marketing and Education department email campaigns, including subscription, single tickets, and all Theater Arts Training programs, student matinees, and other public events.
  • Design, automate, and deploy pre‑ and post‑show patron emails to build loyalty and encourage repeat attendance.
  • Analyze performance and optimize content and cadence.
• Website & Content Support:
  • Collaborate on website updates, SEO, and landing pages to enhance user experience and conversions.
  • Support content capture efforts to deepen audience engagement and build interest in CTC’s Education classes and camps.
• CRM & Audience Segmentation:
  • Partner with Tessitura Database Administrator to utilize CRM data to generate targeted segmentation personalized campaigns that deepen engagement and retention.
  • Develop proficiency in CRM system to build and export lists for all email campaigns and marketing mailings as needed, providing back‑up to the Tessitura Database Administrator.
  • Provide back‑up to the Ticket Office Manager for text and ticket‑delivery platform to enhance patron experience.
• Cross‑Departmental Leadership &
  
  Collaboration:
  
  
  • Record and track all email campaigns within the shared digital communications calendar to coordinate efforts with the Education and Development teams.
  • Provide digital strategy guidance…