Senior Analyst, Digital Analytics

At Best Buy, we create meaningful experiences for our customers across every channel. As a Senior Analyst, Digital Analytics, you’ll play a key role in shaping those experiences by delivering insights that drive smarter decisions and better outcomes. In this role, you’ll uncover how customers engage across our digital ecosystem including web, mobile, and in-store touchpoints, and translate data into actionable strategies that enhance the customer journey and fuel business growth.

This role is hybrid, meaning you will work some days on site at the Best Buy location listed on this posting and some days virtually from home or another non‑Best Buy location. The specific work arrangements vary by role and team, and the recruiter or hiring manager will provide additional details during the hiring process.

• Analyze digital customer behavior (funnel performance, clickstream, conversion trends) to identify opportunities to improve customer experience
• Translate complex data into clear, actionable insights that drive decisions and measurable business impact
• Leverage diverse data sources (web analytics, transactional, offline, and competitive) to uncover trends and opportunities
• Partner cross‑functionally to define analytics needs, support implementation, and ensure accurate data collection
• Measure, forecast, and communicate the financial impact of recommendations and initiatives
• Develop and maintain reporting, metrics, and data quality standards while supporting agile teams and mentoring others

• 3 years of experience working in web analytics or related areas, retail industry or with multi‑channel data strongly desired
• 2 years of experience with a web analytics tool (e.g., Adobe, Coremetrics, Webtrends or Google Analytics)
• High proficiency in Excel, PowerPoint, and data visualization

• Bachelor’s or advanced degree in Marketing, Finance, Economics, Mathematics or related field, or equivalent work experience
• Experience/familiarity with concepts of database design and SQL
• 1 or more years’ experience with A/B or multivariate testing tools and technologies
• 1 or more years’ experience with Voice of Customer/Customer Satisfaction/site feedback tools and their integration into web analytics systems
• Web Analytics Certification

We’re committed to helping our people thrive at work and t Buy offers a range of benefits to support your overall well‑being and provide support as you need it, especially at key moments in your life.

• Competitive pay
• Great employee discount
• Financial savings and retirement resources
• Support for your physical and mental well‑being

Best Buy is an equal opportunity employer.