Content Strategist

Content Strategy Leadership:
Develop and implement comprehensive content strategies for web, social, and digital campaigns.

Ensure content aligns with brand voice, tone, and overall marketing objectives.

Cross-Functional Collaboration:

Partner with product marketing, UX, design, and authoring teams to create cohesive experiences.

Optimization & Performance:
Monitor engagement metrics, analyze performance, and refine strategies based on data insights.

Innovation: Explore emerging trends, including Generative AI tools, to enhance personalization and efficiency.

Governance & Best Practices:
Maintain editorial calendars, enforce content standards, and lead knowledge-sharing initiatives.

Content Strategy Development:
Ability to plan and execute content strategies aligned with business goals.

SEO Knowledge:
Understanding of keyword research, on-page optimization, and search trends.

Content Management Systems (CMS):
Proficiency in platforms like Adobe Experience Manager (AEM), Word Press, or similar.

Analytics & Performance Tracking:
Skills in using tools like Google Analytics, Adobe Analytics to measure and optimize content effectiveness.

Editorial & Writing Expertise:
Strong writing, editing, and storytelling skills for multiple formats (web, social, email).

Audience Research & Persona Development:
Ability to tailor content for specific customer segments.

Cross-Functional Collaboration:

Working effectively with marketing, design, UX, and development teams.

Project Management:
Managing timelines, editorial calendars, and multiple priorities.

Adaptability &

Innovation: Staying current with trends, including AI-driven content tools and emerging digital platforms.