Performance Marketing & Media Strategy Planner

We anticipate the application window for this opening will close on - 6 Jun 2026

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

** A Day in the Life*
* The Medtronic Digital, Analytics, Insights, Media and Experience (DAIME) team sits at the intersection of data, storytelling, and impact, using media to connect life-changing technologies with the people who need them most.

The Performance Marketing & Media Strategy Planner (internal title will be Sr Principal Specialist Media Planner) plays a critical role in making that connection real. This role brings media strategy to life, translating business priorities into high-impact programs that are measurable, scalable, and continuously improving.

You will operate at the center of it all: shaping campaigns, guiding execution, partnering across teams, and ensuring that every investment works harder to drive meaningful business and patient outcomes. This is a role for someone who thrives in both the art and science of paid media and can think strategically, execute with precision, and push for better with every campaign.

+ Shape media strategies that align to business goals and customer needs, influencing campaign, channel, audience, and measurement decisions from the outset

+ Build and embed best-in-class media practices, governance, and measurement frameworks that enable consistent, scalable, and high-quality execution

+ Translate strategy into clear activation direction by developing plans, briefs, and guidance that empower agency and cross-functional teams to deliver

+ Lead end-to-end activation across channels including paid search, paid social, programmatic, video, and television, ensuring cohesion across the full funnel

+ Orchestrate campaign readiness by overseeing trafficking, QA, launch governance, and stakeholder alignment so campaigns go live accurately and on time

+ Actively manage performance through monitoring pacing, delivery, and results, and making optimization and investment decisions that improve outcomes in flight

+ Partner across Program Management, Measurement & Analytics, Insights, Digital Experience, Finance, Procurement, Legal, and agency teams to ensure alignment from planning through reporting

+ Translate performance into clear, actionable narratives; helping stakeholders understand results, risks, and opportunities, and what to do next

+ Drive operational excellence by streamlining workflows, improving processes, and identifying smarter ways to plan, activate, and optimize media

** Core Functional Expertise*
* + Performance measurement and KPI management: defining KPI frameworks, interpreting results, investment recommendations, and turning data into action

+ Agency and vendor leadership: setting direction, challenging thinking, and holding partners accountable to outcomes

+ Full-funnel media strategy: connecting awareness, consideration, and conversion into cohesive plans

+ Test-and-learn mindset: designing experiments that inform future investment and improve performance over time

+ Forecasting and scenario planning: evaluating trade-offs and predicting outcomes ahead of activation

** Min

Qualifications:

*
* + Requires a Bachelor's degree and minimum of 10 years of performance marketing, paid media or digital marketing experience, or advanced degree with a minimum of 8 years of experience.

** Nice to Have*
* + Hands-on experience managing and optimizing campaigns across digital channels

+ Experience working cross functionally/agency experience

+ Strong analytical thinking and clear communication skills

+ Bachelor's degree or equivalent experience

+ Experience leveraging Mar Tech platforms, tagging strategies, and data integrations to support targeting, measurement, and activation

For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.

** Physical

Job Requirements *
* The above statements are intended to describe the general nature and level of work being…