Sr. Analyst, Digital Experience Optimization

## Sr. Analyst, Digital Experience Optimization
** About the Role
**** Our approach to Digital Experience Optimization at Ovative Group can’t be found anywhere else.
** We measure and optimize sites and apps at the enterprise level, both online and offline. Our clients are household names that span multiple industries, including retail, healthcare, education, CPG, and hospitality.
** Ovative Group Senior Analyst, Digital Experience Optimization position
** is an opportunity for an experienced candidate to take on an early stage, leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate  great critical & analytical thinking, has a solid understanding of the digital media landscape, and is motivated by driving results for our clients. Their role will play a pivotal role in helping Ovative continue our journey toward measuring and Responsibilities of a Digital Experience Optimization Senior Analyst:

Develop and drive forward multi-channel digital experience strategies and roadmaps aligned with client program growth goals3+ years of experience in digital marketing and analytics, site/app product development, or related field  the ability Great communication and client management skills

Sound conceptual and analytical problem-solving skills  Ability to work independently and drive efforts from start to finish Digital agency experience or digital lead on the client-side Previous experience in performance marketing, retail, eCommerce, etc. Familiarity using Google Analytics or Adobe Analytics for reporting and analysis

Experience with digital A/B testing or personalization tools (Adobe Target, Optimizely, etc.) Knowledge of UX/UI best practices

Experience with usability testing
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