UX Content Strategist MN, Minneapolis

Position: UX Content Strategist Jobs  MN, Minneapolis | Rose International Job
Required

Education:

Bachelor's degree in a relevant discipline, or equivalent experience

Required Skills:

5+ years of experience in content strategy, content design, or digital content development.

Proven experience working on website redesigns or large-scale content refresh initiatives.

Strong understanding of end-to-end digital content strategy, including how content functions across an entire site experience.

Experience conducting content audits and translating findings into actionable recommendations.

Excellent writing, editing, and content structuring skills for web environments.

Familiarity with SEO best practices and emerging answer engine optimization (AI/LLM-driven search).

Experience working within design systems and collaborating with UX/design teams (e.g., Figma).

Comfort using AI content tools (e.g., Microsoft 365 Copilot, Jasper

AI or similar) to increase efficiency and scale.

Ability to balance strategic thinking with high-volume execution in a fast-paced environment.

Strong collaboration skills and experience working cross-functionally with marketing, product, and digital teams.

Experience developing content for SMB or B2B audiences preferred.

We are seeking a Digital Content Strategist to support a website refresh and ongoing digital content needs. This role is primarily execution-focused, responsible for delivering digital content and assets in alignment with our digital content plan and strategy. Responsibilities include auditing, updating, and creating website content aligned to new design templates, digital customer journeys, and agency recommendations.

Although this position emphasizes hands-on content development, the ideal candidate will bring strong analytical thinking to ensure all content aligns with broader digital strategy, SEO/answer-engine optimization, and customer experience goals. This role will work closely with content strategy, product marketing, and digital teams to translate strategy into high-quality, scalable content execution.

This is a full-time role during the website redesign phase, with potential for ongoing support based on business needs. The role will report into the digital marketing team and collaborate closely with:

Content Strategy (strategic guidance and quality oversight)

SMB/Enterprise/Product Marketing (alignment to business priorities and messaging)

Digital/Web Teams (execution, prioritization, and governance)

Responsibilities:

Conduct comprehensive audits of existing website content, evaluating relevance and alignment with business goals and messaging.

Recommend whether content should be retained, revised, consolidated, or removed based on audit findings.

Write, edit, and optimize website content to align with new templates, design systems, and defined user journeys.

Execute content at scale, including updating existing pages and developing new content.

Translate strategic direction and agency recommendations into effective, customer-centric content.

Ensure consistency in voice, tone, messaging, and brand standards across all content.

Apply SEO and answer engine optimization best practices to improve content discoverability.

Leverage AI-assisted tools responsibly to draft and scale content while maintaining quality and accuracy.

Collaborate cross-functionally with content strategy, product marketing, and digital teams to align priorities and deliverables.

Manage ongoing content updates as site structure evolves, ensuring content remains accurate and optimized.

• ** Only those lawfully authorized to work in the designated country associated with the position will be considered.**

• ** Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.**

Benefits:

For information and details on employment benefits offered with this position, please visit

here
. Should you have any questions/concerns, please contact our HR Department via our secure
website

California Pay Equity:

For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website

here

Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.

If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise,

please contact our HR Department

Rose International has an official agreement (), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program…