Web Strategist
Listed on 2026-06-12
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IT/Tech
Digital Marketing, Web Developer, UI/UX Design, SEO
Drive the development and execution of website strategies aligned with business and marketing goals, optimizing user experiences through audience insights, digital best practices, and ongoing performance improvements. Support cross-functional teams to enhance engagement and achieve measurable outcomes.
Employment type:
6 month contract, chance of extension
Location:
Hybrid (Bloomington, MN)
As a Website Strategist, you will support the planning, development, and execution of website initiatives that align with organizational goals. You will collaborate with marketing, IT, and content teams to improve website usability, performance, and engagement. Your focus will be on delivering user-centered digital experiences that foster growth and satisfaction, while balancing strategic vision with day-to-day execution. This position requires a proactive approach to website governance, analytics, and optimization to support Health Partners’ digital ecosystem.
Dayin the Life
- Coordinate website project intake and prioritization processes
- Collaborate with UX, content, and tech teams on experience improvements
- Monitor website performance metrics and provide actionable insights
- Support website content standards and governance practices
- Assist in translating stakeholder needs into site enhancements
- Bachelor’s degree in Digital Marketing, Communications, or related field
- 3–5 years in website strategy or digital channel management
- Experience supporting digital initiatives and website roadmaps
- Knowledge of CMS platforms and website governance practices
- Familiarity with SEO, analytics, and performance optimization tools
- Ability to work in a fast-paced, cross-functional environment
- Strong collaboration and communication skills
- Experience in healthcare, insurance, or regulated industries preferred
- Certifications in UX, Content Strategy, or Digital Analytics ideal
- Understanding of WCAG, privacy, and compliance standards
- Experience with website redesigns and CMS implementations preferred
- Ability to manage multiple priorities effectively
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