Associate Data Scientist, Marketing

Overview

As an Associate Data Scientist, you will help drive smarter marketing decisions by applying statistical and machine learning solutions that improve media performance to drive real business outcomes. You will partner closely with marketing and analytics teams to support the marketing mix optimization (MMO) capability, translate model results into actionable insights, and help influence business outcomes.

In this role, you will maintain and enhance MMO processes, analyze campaign performance, respond to stakeholder requests, and identify opportunities to improve existing MMO models through automation and new features.

This role is hybrid, which means you will work some days on site at the Best Buy location listed on this posting and some days virtually from home or another non‑Best Buy location. The specific work arrangements vary by role and team, and the recruiter or hiring manager will provide additional details during the hiring process.

This position is not eligible for immigration sponsorship or relocation assistance.

• Conduct exploratory data analysis (EDA) and build, test, and deploy statistical and machine learning models that drive marketing insights and business impact.
• Support and maintain the end‑to‑end MMO process, including marketing mix modeling (MMM), forecasting, and optimization – from data preparation and model execution to validation and recurring reporting.
• Partner with marketing and analytics teams to interpret model results, evaluate media performance, and turn findings into actionable recommendations.
• Continuously improve modeling frameworks by introducing new features, refining methodologies, and leveraging AI‑driven automation.
• Stay current on industry trends and emerging technologies to help evolve analytical capabilities and drive innovative solutions.

• Bachelor's degree in a highly quantitative field (e.g., Computer Science, Engineering, Physics, Math, Operations Research, etc.).
• 1+ years of experience in marketing mix modeling, supporting model development, enhancements and model refreshes for consumption.
• 1+ years experience in building marketing attribution and advanced statistical models.
• 2+ years of experience using Python, R, and SQL.
• 1+ years of experience using cloud data platforms such as GCP, AWS, Snowflake etc. for model development, analysis, and operationalization.
• Effectively communicate technical information to technical and non‑technical audiences.

• Master's degree in a highly quantitative field (e.g., Computer Science, Engineering, Physics, Math, Operations Research, etc.), including 2+ years of applied or industry experience.
• 1+ years of experience in marketing data science to include modeling and testing, segmentation, measurement, targeting, and optimization with scenario planning.
• 1+ years of experience in data wrangling, validating data and solutions, supervised and unsupervised models, AI and ML frameworks.

We’re committed to helping our people thrive at work and  offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.

• Competitive pay
• Generous employee discount
• Physical and mental well-being support

Best Buy is an equal opportunity employer.