Contract Manager, Media & Analytics

Join SCHERMER as we help our clients change the world for good! If you have curiosity, initiative, eagerness to learn, and 5-7 years of experience in a marketing agency (bonus points for B2B experience), this is the opportunity you've been waiting for!

The Contract
Manager, Media &
Analytics will step in to manage B2B marketing campaigns and deliver reporting for our clients. Working closely with internal teams, external media partners and client stakeholders, they will execute media plans to deliver upon our client's business and marketing objectives. They must be technologically savvy and intellectually curious with strong attention to detail, and a demonstrated ability to navigate search marketing (SEM), programmatic media, and other common marketing channels, formats, and tactics for both paid and organic programs.

This self-motivated team member needs strong analytical and communication skills. Here's the job:

Channel Management & Media Operations (40%)

• Implement, monitor, and manage digital marketing campaigns within typical B2B channels and technologies, including but not limited to Google Ads, Bing Advertising, Linked In Advertising, and programmatic media buying platforms including AdForm and Stack Adapt.

• Organize, verify, and flight creative assets and tracking UTMs within managed channels and across external media execution partners.

• Manage communications, trafficking, and creative flighting with industry trade organizations and external media providers.

• Monitor and optimize campaign performance across channels using budget re-allocations, bidding adjustments, targeting refinements, and AB tests.

• Track campaign implementation, management, and optimization efforts.

Campaign Reporting (25%)

• Manage and utilize reporting and data visualization tools such as Google Analytics (GA4), Datorama (Salesforce Marketing Cloud Intelligence), Power BI, and Google Data Studio to measure marketing program performance for our clients.

• Collect select channel data, clean and organize data utilizing Excel pivot tables and visualize data to include in client reporting dashboards.

• Prepare reports and conduct analysis of performance across various data sources that will be used to inform optimization recommendations.

• Participate in internal and client-facing reviews of reporting deliverables.

Digital Analytics (20%)

• Monitor and manage channel and web data feed connections and/or APIs within the data visualization platforms above, ensuring accuracy of the incoming data. Identify and troubleshoot any data connection discrepancies, errors, and/or issues as they arise.

• Maintain and utilize web analytics tools such as Google Tag Manager, Google Analytics (GA4), and other relevant platforms to ensure tracking is setup accurately and to measure campaign conversion performance across channels.

Media Billing (10%)

• Management of an established media flight plan, partnering with internal teams to ensure budgets are pacing accurately and are trending to hit media budget targets each period.

• Reconcile incoming media invoices against actual media spend each period, communicate approvals with internal teams or investigate and resolve any discrepancies.

• Prepare media reconciliation reporting for internal teams and clients.

Misc. Digital Strategy Support (5%)

• Step in to support digital strategy and paid media across current clients, agency marketing, and new business efforts, as assigned.

• Respond to day-to-day client questions and requests as they arise.

Qualifications/Requirements:

• 5-7 years digital campaign management experience working with common channels, formats, and tactics across Google Ads, Bing Advertising, programmatic media (Stack Adapt and AdForm), Linked In Ads and other common marketing technologies.

• 3-4 years of experience collecting, preparing and analyzing performance data within common analytics solutions (i.e. Google Analytics, Adobe Analytics, Linked In Ads, Google Ads, and others.

• Training and/or certification in channel management and/or campaign optimization (i.e. Google Ads, Linked In Advertising, AdForm, Stack Adapt, Microsoft Advertising and others)

• Training and/or certification in measurement, conversion tracking,…