Manager, Email & SMS

MANAGER, EMAIL & SMS

HYBRID | ONSITE AT JOSTENS’ MINNEAPOLIS HEADQUARTERS 3 DAYS/WEEK

ABOUT YOU: You are a data-driven digital marketer who thrives on building high-performing customer communication programs. As Manager, Email & SMS, you will lead enterprise-wide email and text marketing strategy and execution—driving subscriber growth, improving automation, and optimizing campaign performance across channels.

YOU WILL:

• Lead enterprise email and SMS execution. Manage planning, production, deployment, and resourcing for marketing campaigns across both channels.
• Optimize marketing automation capabilities. Drive improvements through enhanced segmentation, personalization, automation, A/B testing, and platform feature adoption.
• Advance SMS growth strategy. Develop initiatives to grow subscribers, increase engagement, and improve channel performance.
• Partner cross-functionally on digital enablement. Collaborate with Marketing, IT, and Data Engineering teams to enhance marketing automation capabilities and campaign effectiveness.
• Provide strategic channel expertise. Serve as a consultant to internal stakeholders on best practices, technical capabilities, and digital marketing trends.
• Analyze and report campaign performance. Deliver weekly and monthly insights across email and SMS programs to business unit leaders and senior stakeholders.
• Support landing page and campaign optimization. Advise on development needs, compliance requirements, and customer experience improvements across campaigns.
• Maintain awareness of digital trends and tools. Develop a strong understanding of the competitive landscape, user experience expectations, and enterprise marketing technologies.
• Develop, manage, and lead team of Email Developers and SMS Specialists.
• Typical/expected % of overnight travel:
  Up to 5%

YOU HAVE:

• Education:
  
  Bachelor’s degree in Marketing, Business, Technology, Computer Science, Business Information Systems, or a related field.
• Email & SMS Marketing
  
  Experience:
  
  6+ years of experience in email, SMS, and/or direct marketing.
• Marketing Automation Expertise:
  Strong experience with Salesforce Marketing Cloud (Exact Target) or similar customer communication platforms.
• Digital Marketing Operations Knowledge:
  Deep understanding of email marketing, SMS marketing, segmentation, analytics, and database integrations.
• Technical Systems Understanding:
  Familiarity with e‑commerce platforms, IT systems, marketing service providers, and related digital channels.
• Cross‑Functional Collaboration
  
  Skills:
  
  Experience partnering with both technical and business teams to coordinate strategy and execution.
• Data Integration
  
  Experience:
  
  Ability to manage and integrate complex customer data sources into marketing platforms.
• Web & Tracking Knowledge:
  Familiarity with pixels, web analytics, and data‑layer management practices.
• Analytical Problem‑Solving
  
  Skills:
  
  Strong ability to interpret campaign performance data and deliver actionable insights quickly.
• Project & Priority Management:
  Proven success managing multiple competing priorities in fast‑paced environments.
• Adaptability:
  Comfortable navigating changing priorities, evolving business needs, and rapid execution timelines.
• Collaborative Mindset:
  Energetic self‑starter with strong communication skills across technical and non‑technical audiences.

LOVE WHERE YOU WORK:

• We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more.
• We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.
• We believe in flexibility. We offer a hybrid schedule with on‑site work 3 days a week.
• We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 11 company paid holidays, and family paid leave.
• We care about your development. We support tuition reimbursement after 6 months of service.
• We believe in pay transparency. The salary range is $ to $XX with annual bonus eligibility.

AMERICANS WITH DISABILITIES ACT (ADA): Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at  or (952) 830‑3300. Jostens is an Equal Opportunity Employer and complies with applicable employment laws.

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