Analyst, Digital Marketing & Measurement

About Ovative Group

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and United Health Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary Mar Tech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first Mar Tech platform to measure businesses holistically. We're all about raising the bar every day, and it shows.

Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

Thanks for your interest in Ovative Group and our college recruiting efforts. While we have the job posted here for visibility, we conduct all application & recruitment efforts for this role via Ripplematch, an early-career recruitment platform. Please apply ONLY via Ripplematch Here. Thank you!

May 2026 Graduates encouraged to apply.

Location:

Minneapolis, MN;
Chicago, IL

This job requires permanent US work authorization. We are unable to accept candidates with temporary work authorization (e.g. CPT, OPT), nor candidates who will require work visa sponsorship (now or in the future).

The Ovative Group Analyst, Digital Marketing & Measurement is a position that offers the right candidate the opportunity to take on an early stage, leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The right candidate will be highly analytical, with great critical thinking skills and motivated by driving results for our clients.

At the Analyst level, each candidate will be paired with a Digital Marketing & Measurement business area that is aligned with their skillset and interests, where they will perform heavy data analysis and help execute and manage media programs for our clients.

Analysts will be assigned to one primary focus area but will be given the opportunity to gain experience across Ovative Group’s practice areas, including Marketing Strategy, Analytics & Activation.

• Primary focus areas will be determined collectively and shared 1-2 weeks before start date, listed above.
• We will provide more information on the available teams / focus areas at this time and allow time for preferences to be recorded.
• Analysts will go-through a robust onboarding bootcamp during their first couple weeks at Ovative to gain a big picture view of our business, history and vision
• Analysts will meet with senior leaders for both project work and informational interviews

Responsibilities may vary based on available projects and practice areas.

• Subject Matter Expertise
  :
  Actively work towards creating competence in a specific Ovative subject matter (e.g. media, measurement, strategy).
• Hands-on digital media planning, execution, and optimization. Examples may include: A/b testing
• Landing page testing recommendations
• On-page & Off-page optimization
• Weekly and monthly reporting
• Budget and goal pacing
• Creative builds, testing & optimization
• Audience creation & optimization
• Promotion support
• Heavy data analysis, reporting & insights of digital media performance
• Cross-channel campaign planning, strategy, plan documentation, execution and optimization

Structured problem-solving, analysis & communication
:

• Execute discrete pieces of analyses using analytical tools (e.g. Excel, Tableau)
• Translate analyses into clearly communicated insights via slides/documents/emails to the client

Leadership development
:

• Manage work independently with initial direction from manager
• Regularly speak up, ask questions and express your POV

Client management
:
Seek to understand the client’s business/industry and understand how their work connects to the broader project and client…