Impact-Driven Digital Marketing Leader; Arts & Equity

Position: Impact-Driven Digital Marketing Leader (Arts & Equity)
Children’s Theatre Company (CTC) is seeking qualified candidates for the position of Digital Marketing Manager. This full-time benefits-eligible position requires someone who has demonstrated skills and abilities in managing and executing digital marketing campaigns from strategy to delivery, who is knowledgeable about the use of email and social media in marketing campaigns, who is proficient in using data to inform decisions and improve performance and who has the ability to positively contribute to an anti-racist organization and assist in dismantling structural racism in marketing.

Applicants for this role should have exceptional communication and analytical skills, and demonstrated creativity, collaboration, and project management skills.

CTC is committed to equity, diversity, inclusion and justice in our organization and our community, and thus we seek a broad spectrum of employees. We strongly encourage and welcome applicants who are Black, Indigenous or People of Color, as well as those who are from other underrepresented communities.

ORGANIZATION DESCRIPTIONLed by Artistic Director Rick Dildine and Managing Director Ryan French, Children's Theatre Company (CTC) is the nation’s leading theatre for multigenerational audiences and is one of the 25 largest producing theatres in the United States. A winner of the Tony Award for Outstanding Regional Theatre, CTC creates extraordinary theatre experiences that educate, challenge and inspire young people. It has set standards of excellence in the quality of its productions, commitment to new work, and innovative education and community partnerships.

DIVERSITY AND INCLUSION STATEMENTCTC is dedicated to increasing justice, equity, diversity and inclusion in our audiences, our programs and in all of our hiring for staff, artists, and recruiting of board members. CTC is committed to a future where our theatre is a home for all people, all families, and is truly reflective of our community. We are also committed to providing a work environment that is free from discrimination.

CTC prohibits discrimination in employment against any employee or job applicant because of that person’s race, color, creed, religion, ancestry, sex, national origin, disability, genetic information, age, sexual orientation, gender identity, gender expression, marital status, familial status, veteran status, status with regard to public assistance, membership in a local human rights commission or any other legally protected status.

POSITION SUMMARYCollaborating closely with the Associate Director of Marketing, Senior Manager of Design and Digital, the Education team, and CTC’s digital marketing agency, the Digital Marketing Manager strategizes, plans, and implements paid digital advertising efforts to create high-impact campaigns that inspire engagement, deepen patron relationships, and advance CTC’s mission. This position plays a key role in defining data-driven digital marketing strategy and leads the implementation of all aspects of paid digital marketing and email campaigns, including targeted messaging for key audience segments, and ensuring cohesive, brand-aligned, and results-driven campaigns.

ESSENTIAL FUNCTIONS Digital Strategy & Campaign Leadership Plan, manage, and optimize paid digital marketing strategies and email communications for productions, subscription tickets, and education initiatives

Lead strategy and planning for media and search campaigns across Google, Google Grant, Meta, OTT, programmatic display, and other platforms, working with CTC’s digital agency to align targeting, creative, and pacing for optimal performance

Review Google Analytics dashboard in partnership with digital agency for website, search, digital advertising, and email to measure key metrics, report on findings, and provide recommendations for changes to strategy to maximize reach and engagement, and drive web traffic

Identify emerging platforms and technologies that enhance audience engagement

Email Marketing & Patron Communications Manage planning, scheduling, list segmentation, design, and deployment of all Marketing and Education department email campaigns, including subscription,…