SEO​/GEO Marketing Manager

Datasite and its associated businesses are the global center for facilitating economic value creation for companies across the globe. From data rooms to AI deal sourcing and more. Here you’ll find the finest technological pioneers:
Datasite, Blueflame AI, Grata, and Sherpany. They all, collectively, define the future for business growth.

Apply for one position or as many as you like. Talent doesn’t always just go in one direction or fit in a single box. We’re happy to see whatever your superpower is and find the best place for it to flourish.

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We are seeking a forward-thinking SEO/GEO Marketing Manager to lead our SEO, AEO/GEO, and digital content efforts across global markets. This role goes beyond traditional organic growth strategies to include visibility across platforms ChatGPT, Claude, and Gemini, ensuring Datasite is not just ranked, but referenced, as a trusted leader in M&A workflow technology.

You will be responsible for managing the transition from traditional search to AI driven answer engines. This means you will be optimizing both search engines (Google, Bing, etc.) and AI platforms and conversational platforms. You will be hands‑on in enhancing our digital presence through technical SEO, AEO/GEO targeted tactics, LLM content structuring, and direct content creation. This role requires someone who combines analytical rigor, strategic foresight, and strong content skills to help Datasite own the organic demand space.

• Integrated organic & AI search strategy: Develop and execute a global strategy spanning traditional SEO and Answer Engine Optimization (AEO), with the explicit goal of making Datasite both rank in search engines and citable in AI assistants (ChatGPT, Claude, Gemini, Copilot, Perplexity). Identify high-value niche queries for M&A professionals that may surface in both search and conversational AI interactions.
• Link Building: Lead an Authority & Entity Building program through digital PR, strategic partnerships, link building, and unlinked brand mentions to establish domain authority and solidify Datasite’s semantic association with M&A technology in LLM training sets. Manage backlink profile health, including disavowal of toxic links and competitive link gap analysis.
• Content creation & structuring for LLM recognition: Work with our content team to create and optimize content (web copy, articles, resources, FAQs) that aligns with structured knowledge formats favored by LLMs, such as Q&A formatting, schema markup, and authoritative source content. Ensure content is technically structured to increase likelihood of AI citation.
• Technical SEO & AI readiness: Partner with the Web Development Manager to deploy structured data markup, ensure site crawlers and LLM scrapers can access content effectively, and implement long-term AI readiness improvements (embedding strategy, no‑login/public access guidelines where appropriate).
• Keyword, entity & intent mapping: Conduct SEO and entity‑based keyword research, mapping key topics, entities, and semantic signal opportunities across both search engines and LLM models.
• Geo‑targeted optimization: Lead a localization strategy across priority markets, ensuring localization practices (translations, hreflang, regional content, localized AI prompts) support regional organic growth and LLM relevancy.
• Performance analysis: Track and report on organic search performance, including demand, rankings, CTR, traffic, and LLM visibility metrics (e.g., referenced queries, query fan outs, position in AI response testing). Use tools such as GA4, Search Console, SEMrush, and AI response benchmarking platforms.
• Cross‑functional collaboration: Work with content marketers, digital, product marketing, and thought leadership teams to align organic strategies with go‑to‑market priorities and significant content moments (e.g., Deal Drivers, product releases, expert content).
• Stay ahead of AI trends: Proactively test Datasite visibility within AI assistants (ChatGPT, Gemini, Copilot, Perplexity), tracking improvements and leading experimentation. Educate the marketing team on AEO best…