Audience Architect Adobe CDP Campaigns

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career.

Try new things, learn new skills and discover what you excel at—all from Day One.

If you are a digital marketer with experience in CDP audience segment creation, we have a pivotal role for you supporting our Business Banking marketing teams.
Working hands-on in Adobe Customer Data Platform (CDP), the Digital Campaign Analyst is responsible for developing audience segments utilizing the CDP for use across all marketing channels (e.g. paid media and social advertising, e-mail, public website, mobile app, direct mail).
In collaboration with our Business Banking marketing and analytics teams, you will define audiences, build and execute segments, and optimize campaigns to assure that traits and segments align with bank policies and digital best practices. The ideal candidate is a strategic problem-solver who is adept at client communication, requirements gathering, and business analysis, who has experience building and distributing segments on a digital platform.

Most of all, we expect you to balance collaboration while focusing on results and helping to drive change within the Marketing Activation team.
Responsibilities

• Own audience segment creation and management for multi-channel marketing initiatives.

• Research, build, test, and publish audience segments in the CDP through hands-on trait selection, query writing, segment conditioning, etc.

• Collaborate with team members and subject matter experts across the enterprise to develop customer traits, profiles, and audience segments.

• Define and document business requirements (including audience traits, content and call to action, channels/destinations, etc.).

• Consult with various business lines, audience curation, media and agency teams on test and campaign setup, audience syndication, asset trafficking, and tag management to ensure measurability.

• Provide insights and actionable recommendations from tests and campaigns; and share results with management and peers to drive continuous improvement of digital channel performance.

• Promote a risk-aware culture; ensure efficient and effective risk and compliance management practices by adhering to required standards and processes.

Basic Qualifications
- Bachelor's degree in a related field, or equivalent work experience
- Five to seven years of statistical and/or data analytics experience

Preferred Skills/Experience

• Two or more years of experience in digital campaign planning and execution with hands-on knowledge of CDP or equivalent required.

• Experience with a Campaign Data Platform (CDP) (preferably Adobe)

• Financial / banking experience a plus.

• Business Banking Marketing campaign experience preferred.

• Comfortable working on multiple projects in a fast-paced environment.

• Clear understanding of how media channels work together to create a cohesive, personalized marketing experience.

• Good working knowledge of common data models used for customer targeting and marketing measurements such as lookalike modeling, propensity and relationship value predictions, device matching, etc.

• Outstanding analytical and strategic thinking.

• Excellent interpersonal, oral, and written communication skills.

• Strong attention to detail and drive to exceed expectations.

• Ability to communicate technical concepts to a non-technical audience.

The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

This position is not eligible for visa sponsorship.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

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