Principal Product Manager

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Location: Minneapolis, MN, US, 55401 Austin, US, 78705 Nashua, US, 3063

We're not here to add to the noise. We're here to cut through it- with AI that actually works for marketers.

From AI-powered content creation to world-class CMS and the industry's most trusted experimentation platform, Optimizely is the tool modern marketers actually want to use. AI-Ready. Set. Go.

10,000+ brands including H&M, Pay Pal, and Zoom already get it. So do Gartner, Forrester, and IDC, who consistently recognize us as leaders in Mar Tech.

But here's the thing about building great products: it takes great people. Our 1,600+ Optimizers across 12 global offices are curious, collaborative, and refreshingly human. We don't do corporate speak. We do real conversations, big ideas, and genuinely care for the work we make together.

If you want to be part of a team that's shaping the future of marketing technology — and actually enjoys doing it — you're in the right place.

Find us on Instagram: @optimizely

We're looking for a Principal Product Manager to define and build the future of Personalization s is a role for someone who wants to set the vision and
deliver it. You'll own how Optimizely personalizes experiences across every channel our customers touch (Web, Mobile, and in-app today, expanding into Email and Push), how brands use audience and behavioral data to reach the right person, and how our recommendation systems make those experiences smarter over time. The ambition isn't to participate in this market. It's to lead it, and to build the single best personalizationsolution available.

Personalization is a full-stack problem, and the opportunity is to connect these into one coherent, category-defining product. Much of what's needed already exists across Optimizely: a world-class content management system (CMS), the industry's leading experimentation platform, a Customer Data Platform (CDP) in ODP, Analytics, and Opal, our rapidly growing AI orchestration platform. You'll tell that story, build the strategy that ties the pieces together, rally the teams that own them, and see it through to real adoption and measurable impact.

You'll do it as our most senior individual contributor on personalization, executing through both direct ownership and cross-functional influence, and raising the bar for the PMs around you.

Critically, you'll define what personalization means in the age of AI, and change the playing field rather than react to it. As personalization shifts from marketer-configured rules toward AI that reasons, decides, and acts on its own, you'll chart the path from assisted, to agentic, to increasingly autonomous personalization, with the human setting guardrails rather than pulling every lever. This sits at the center of our Opal-first AI strategy, and you'll own how personalization becomes one of its flagship expressions.

• Set the vision. Define an ambitious, opinionated point of view for personalization at Optimizely and translate it into a strategy and roadmap.
• Execute to market leadership. Drive that vision to reality through both direct ownership and cross-functional influence, connecting Optimizely’s product suiteinto a single, market-leading personalization solution.
• Own the outcome, not just the plan. Make the hard prioritization calls, ship, measure lift for customers, and be accountable for winning the category, not just authoring the strategy.
• Define what AI-native looks like. Chart the path from assisted, to agentic, to autonomous personalization as a flagship expression of our Opal-first AI strategy, including the trust and guardrail model that earns customer confidence.
• Know the market and the customer. Talk directly with customers, understand the competitive landscape deeply, and use those insights to change what personalization can and should be in the AI era.
• Lead and mentor the team. Raise the bar for the peer PMs, up leveling them on strategy, discovery, and craft, and setting the standard the broader team operates by.
• Bring the market along. Partner with Product Marketing, Sales, Pricing and Packaging and Customer…