Software Developer, Data Analyst

A Salesforce and Marketing Cloud Data Analyst is responsible for designing and implementing data processes that support marketing campaigns, including data cleaning, mapping, loading, and validation. This role ensures data accuracy and seamless campaign execution by developing ETL integrations, creating custom data structures and formats, and supporting marketing teams with campaign-related data needs.

This individual also helps drive marketing strategy for a defined area, delivering customer-centric, multi-channel programs that support growth, retention, and engagement. They identify and track key performance indicators (KPIs) to measure performance, optimize strategies, and ensure a strong return on investment.

Data Structure Expertise:
Strong understanding of Salesforce data objects, fields, and relationships relevant to marketing campaigns

Data Cleaning:
Ability to use scripts and text-based tools to clean, standardize, and format data

Advanced Analytics:
Proficiency in writing queries and using advanced Excel techniques for data analysis and presentation

Governance & Optimization:
Enforces data governance standards, marketing data conventions, and Marketing Cloud data architecture to support campaign execution

Data Compliance:
Implements and automates processes to ensure Marketing Cloud data aligns with company policies and regulatory requirements

Bachelor's degree, or equivalent work experience

Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred Skills/

Experience:

Six or more years of experience in marketing data engineering, with at least 4 years in Salesforce Marketing Cloud preferred

Strong SQL skills, with experience in API integrations, data modeling, ETL processes, data structures, spreadsheets, and raw data cleansing preferred

Equal Opportunity

Employer:

Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.