Senior Manager, Website Personalization and Optimization

• Own the personalization strategy and vision for Thomson Reuters' digital properties
• Translate business goals into a sequenced personalization roadmap
• Establish audience segmentation, content targeting, journey customization, testing approaches, and personalization maturity standards
• Build capability roadmaps covering data infrastructure, audience layers, frameworks, testing, and technology architecture
• Articulate the business case and ROI of personalization investments across customer journeys
• Partner with the Senior Director on stakeholder alignment, strategy translation, and executive communication
• Operationalize the personalization program through processes, workflows, governance, and scalable ways of working
• Build use cases, sequencing, dependencies, and resource requirements with Digital Product Managers and stakeholders
• Translate business requirements into technical specifications, data strategy, instrumentation, and analytical tagging
• Work with Adobe, Web Ops, and CDP teams to understand technology constraints and data flows
• Drive continuous testing and learning of personalization strategies
• Create documentation, maintain learning repositories, and produce organizational knowledge artifacts
• Guide the Program Manager on cadence, milestones, risks, and dependencies
• Leverage AI-native tools to enable personalization and speed to market
• Lead, coach, and develop optimization specialists
• Own team direction, culture, effectiveness, and contribution to organizational objectives
• Coordinate across reporting lines on strategy, standards, and data requirements
• Translate personalization architecture and ROI implications for business stakeholders and technical teams
• Escalate blockers and dependencies to the Senior Director

• 8–10+ years in digital marketing, web personalization, optimization, or related roles
• 5+ years driving web personalization activities across a large organization, ideally leveraging Adobe Target
• 3+ years managing and developing teams, including coaching across different experience levels
• Track record of building personalization capabilities or programs from the ground up or significantly maturing existing programs
• Experience translating personalization strategy into operational roadmaps and delivering against them
• Hands‑on expertise with Adobe or equivalent personalization technology platforms
• Experience with Adobe Target, Adobe Audience Manager, Adobe Analytics, and Adobe Experience Manager
• Experience with A/B testing and experimentation methodologies
• Deep understanding of audience segmentation, audience activation, targeting rules, and measuring personalization impact
• Understanding of data strategy, data governance, and audience activation platforms
• Success working in complex, matrixed organizations and influencing across reporting lines without direct authority
• Experience in B2B or enterprise software is a plus
• Ability to understand personalization maturity, audience segmentation, content targeting, and testing methodologies
• Deep understanding of data architecture, CDPs, analytical tagging, business reporting, optimization/testing, and audience activation
• Ability to translate technical concepts into business language
• Ability to turn strategy into concrete programs with phases, dependencies, and success metrics
• Ability to operate independently in ambiguity and changing priorities
• Ability to manage diverse personalities and experience levels, coach employees, set expectations, establish boundaries, and create psychological safety
• Ability to communicate complex technical and strategic concepts to non-technical audiences
• Ability to understand customer journeys and business models, particularly in B2B environments
• Ability to influence cross-functional teams without formal authority
• Preferred: familiarity with marketing automation platforms and email personalization
• Preferred: background in web development, statistics, or analytics
• Preferred: experience presenting to executive leadership
• Preferred: proven track record of developing high‑performing teams
• Preferred: experience using AI to advance personalization capabilities

Demonstrates expertise in developing and executing personalization…