CRM Administrator Level I

Overview and Responsibilities

Saint Mary's University of Minnesota is seeking candidates who are eager to contribute to its Lasallian Catholic mission of awakening, nurturing, and empowering learners to ethical lives of service and leadership. We invite individuals to help transform lives through education, inspired by the Catholic Intellectual Tradition’s quest to understand the human experience through faith and reason and its embrace of all who are dedicated to learning from one another through authentic conversations in search of the truth.

We are especially interested in and give preference to candidates who demonstrate a vision to create and nurture initiatives that will advance our mission within the scope of their duties and who will foster a culture of dialogue that, with respect for all people, supports the search for meaning and purpose in pursuit of excellence.

Job Summary
Reporting to the Director of Enrollment Management Operations, the CRM Administrator Level I is responsible for the day-to-day operational functions, user support, and routine maintenance of the university’s Salesforce and TargetX CRM. This role acts as the primary line of defense for student and staff error resolution, daily troubleshooting, and data cleanliness. Ideal for a professional newer to the CRM administration field (or possessing 2 years of general database experience), this position focuses on maintaining system health, executing communication plans, and learning advanced administration under the guidance of senior leadership while working cross-functionally across campus offices.

Salary Range: $46,000 - $50,000 (Commensurate with experience)

• User Support & System Health
  :
  Monitor the daily health of the CRM, manage user permissions, and provide hands‑on training and troubleshooting to resolve user errors for admissions and student support staff through high customer service.
• Routine Configuration & Automation
  :
  Assist in building and maintaining standard Salesforce Flows, monitoring legacy Process Builders/Workflows, and fulfilling ad-hoc system requests from supported offices.
• Data Hygiene & Imports
  :
  Manage routine data integrity by executing data imports from internal and external sources. Maintain standard report logic to support dashboards, recruitment campaigns, and basic enrollment analytics.
• Form & Communication Maintenance
  :
  Support the configuration of application forms, RFIs, surveys, and events using Form Assembly and Target
  
  X. Apply basic CSS and HTML to support user interfaces and URL manipulation.
• Marketing Support
  :
  Work directly with the Marketing and Communications office and Admission teams to build out standard communication campaigns and monitor day‑to‑day email functionality.

• System Documentation
  :
  Update and maintain end‑user training guides and internal system documentation to reflect process updates.
• Cycle Prep Support
  :
  Assist with the annual refresh of application forms and field management systems ahead of new recruitment cycles.
• Compliance & Safety
  :
  Observe university safety guidelines, follow established safety procedures, and perform other duties as assigned.

Experience and Education Requirements

• Education: Associate's Degree or specialized CRM certification (Salesforce Administrator) required. Preferred areas of study include business, technology, computer science, project management, or mathematics. Bachelor’s Degree preferred
• Experience: 1–2 years of hands‑on experience with configuring and administering CRM systems required (Salesforce preferred). Exposure to higher education processes or managed packages like TargetX is highly valued.
• Preferred: TargetX End User Certification, Form Assembly certification, or Trailhead badges.

• Customer Service & Attention to Detail:
  Exceptional customer service skills with a patient, analytical approach to troubleshooting end‑user technical frustrations.
• Foundational Technical
  
  Skills:
  
  Familiarity with Salesforce core structure (objects, fields, security), basic Flow logic, and introductory knowledge of web languages (HTML, CSS, Visualforce pages).
• Adaptab…