Expert Consultant, Marketing; MarTech

We are proud to be consistently recognized as one of the world's best places to work. We are currently the top ranked consulting firm on Glassdoor’s Best Places to Work list and have earned the #1 overall spot a record seven times. Extraordinary teams are at the heart of our business strategy, but these don't happen by chance. They require intentional focus on bringing together a broad set of backgrounds, cultures, experiences, perspectives, and skills in a supportive and inclusive work environment.

We hire people with exceptional talent and create an environment in which every individual can thrive professionally and personally.

FRWD is Bain & Company's marketing acceleration capability, a 200-person community of expert practitioners who partner with clients (and their agencies) to drive meaningful business results and transformation. We are:

• E xpert practitioners sourced from some of the world's leading in-house marketing teams, agencies and tech platforms
• Focused on delivering actionable insights with a passion for results
• Define not only What to do and Why but also How - rooted in real marketplace expertise

We're looking for a Mar Tech-enabled Expert Consultant is a seasoned practitioner and emerging marketing expert, driving key work streams within integrated Bain casework. Expert Consultants work hand-in-hand with client teams and cross-functional peers from across the Bain ecosystem. They have a proven track record of leveraging in-platform experience, data, and analysis to generate insights for clients and contribute to overall case results.

They partner effectively with client teams and can clearly explain the impact and importance of their workstream on the broader marketing strategy and connect marketing insights to the broader business goals.

The Expert Consultant, Marketing (Mar Tech) role at FRWD centers around a few key functions, specifically:

• Drive key work streams (especially Mar Tech related work streams) with support from leadership team and deliver results to meet client expectations and build client promoters
• Partner with generalist Bain consultants in a blended team environment, bringing to bear the best of all skillsets and expertise
• Demonstrate their reputation as a seasoned marketing practitioner with proficiency in distinct areas of expertise (e.g., industries, channels, platforms, products, tools, etc.)
• Lead a wide range of analyses and consistently deliver outputs and materials that are insightful and free of errors
• Leverage proficiency in-platform (digital ad, E-commerce, etc.) to gather data, generate insights, and develop testing plans
• Bring knowledge and expertise at the forefront of marketing technology and tools (GenAI, attribution and measurement, Mar Tech/AdTech, data)

• Leverage expertise and interpersonal skills to build trusting relationships with clients and their agencies and work collaboratively with all parties
• Communicate clearly and consistently with team and clients to share insights and ensure alignment on workplan
• Bridge between specialized expertise and client business challenges, transforming marketing insights into actionable strategic recommendations that drive measurable impact

• Maintain a consistently positive and at-cause attitude, and contribute to day-to-day work across the case team
• Actively seek out and act upon feedback from team, peers, and leaders in the business
• Share expertise and best practices with team members across the FRWD ecosystem and across the broader Bain ecosystem
• Contribute to FRWD strategy and operations (e.g., sponsor internal initiatives, support the recruiting and hiring process, etc.)

• 5+ years of relevant industry experience in marketing roles (e.g., agency, brand, in-house, or technology platform) with clear leadership experience and consistent trajectory
• 3-5+ years of Mar Tech experience (e.g. Mar Tech stack assessments, marketing automation, CDP implementations, measuring ROI on Mar Tech investments etc.)
• Bachelor’s degree required; MBA not required but preferred
• Exceptional…