Manager, Video and Programmatic Media

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* About the Role:

** The Manager, Video & Programmatic Media (VPM) is a strategic leader responsible for driving enterprise-level growth across Video, Audio, and Display channels — spanning Linear TV, CTV, OLV, You Tube, Streaming Audio, and Programmatic Display. This role partners closely with clients and cross-functional teams to build integrated, full-funnel media strategies grounded in Ovative’s Enterprise Marketing Return (EMR) framework.

The Manager leads day-to-day client strategy, execution, and optimization while influencing measurement evolution beyond channel-level KPIs to true business outcomes. This role also manages and develops team members, advances VPM best practices, and plays a key part in helping clients unlock profitable growth through holistic media investment.
** Responsibilities of a Manager, Video and Programmatic Media include:
**** Media Management & Executional Leadership:
*** Lead end-to-end strategy, execution, and optimization across Linear TV, CTV, OLV, You Tube, Streaming Audio, Podcasts, Display, and Native
* Define clear business objectives, channel KPIs, audience strategies, and testing roadmaps aligned to enterprise impact
* Own tactical execution including segmentation strategy, DSP bidding approaches (algorithmic and manual), creative coordination, trafficking oversight, and inventory management
* Drive ongoing optimization informed by performance insights, incrementality thinking, and evolving client business needs
* Translate analysis into clear, actionable recommendations and forward-looking strategic pivots
* Manage complex budgets and flowcharts across channels, ensuring accuracy, pacing discipline, and financial accountability
* Maintain strong relationships with platform and media partners to unlock innovation and performance opportunities
** Cross-Functional Strategy & Thought Leadership:
*** Serve as a subject matter expert across video & programmatic channels, contributing POVs that elevate client strategy and Ovative best practices
* Partner with paid search, paid social, SEO, analytics, and creative teams to develop integrated, full-funnel media strategies5+ years of experience in Video, Audio, or Programmatic media Proven hands-on experience managing campaigns across digital video (You Tube, CTV, OLV, Display)  1+ year of people management experience Great communication and extensive client management experience (internal or external)
Sound conceptual and analytical problem-solving skills

Experience leading programs for large-scale brands including omnichannel retail brands or eCommerce businesses

Experience across both traditional (Linear TV/Radio) and digital video/audio

Experience with tools such as The Trade Desk, DV360, Google Ads, Nielsen, SQAD, Kantar, Strata, You Gov At  Ovative, we offer a transparent view into three core components of your total compensation package:
Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus.

Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.

For our Manager positions, our compensation ranges from $90,000 to $132,000, which is inclusive of a 20% bonus.
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