Director, Product Management – Roundel Campaign Management Tools

• Set the overall strategic vision for the product space and product team

• Own delivery against identified business outcomes and metrics

• Set and manage the product budget and financials

• Set short- and long-term product goals and quarterly Objectives and Key Results (OKRs)

• Build, coach, and mentor a strong team of product owners

• Build a culture of progress, transparency, and efficiency across Product teams

• Elevate team performance through insightful, motivating, and constructive feedback

• Work with senior leadership and peers to negotiate and remove execution-related barriers

• Drive product discovery with key stakeholders and validate hypotheses and concepts with customers

• Lead highly complex work across multiple pyramids and interrelated specialties

• Leverage data and analytics for competitive analysis, decision-making, product health assessment, effectiveness evaluation, P&L impact analysis, and stakeholder recommendations

• Drive innovative and scalable solutions across multiple pyramids within Target

• Lead the Campaign Management Tools platform enabling planning, building, trafficking, optimization, and measurement of advertising campaigns across Target Product Ads, Display, Social, Search, Programmatic, and other media channels

• Four-year degree or equivalent experience
• 10+ years of product management experience in AdTech/Mar Tech, campaign management, or media activation
• Demonstrated success leading complex digital platforms or product portfolios
• Deep understanding of the advertising campaign lifecycle, including campaign planning, creative development, trafficking, activation, optimization, and measurement, across multiple digital media channels
• Experience building and scaling enterprise/SaaS platforms, APIs, self-service experiences, and reusable capabilities
• Ability to define and execute product strategy through transformation, establish multi-year roadmaps, make portfolio-level tradeoffs, and translate strategy into measurable business outcomes and OKRs
• Experience translating the needs of advertisers, agencies, partners, sales teams, and/or internal operators into scalable product capabilities
• Strong technology fluency and engineering partnership, including architecture, platform modernization, integrations, APIs, technical debt, reliability, and build-vs.
  
  -buy decisions
• Experience applying automation, data, and AI to complex workflows
• Exceptional enterprise leadership and influence across Product, Engineering, UX, Sales, Operations, Creative, Data/Measurement, and external partners
• Preference for candidates based in Chicago, New York City, Atlanta, Los Angeles, or Minneapolis
• Frequent travel to support local clients
• No relocation offered
• Work duties cannot be performed outside the country of the primary work location unless otherwise prescribed by Target

Demonstrates expertise in product management with a focus on AdTech/Mar Tech, driving strategic vision, and delivering measurable business outcomes. Proficient in leading complex digital platforms, leveraging data analytics, and fostering collaboration across diverse teams.

• Product Management Experience
• AdTech/Mar Tech Expertise
• Campaign Management Lifecycle
• Data Analytics and Decision-Making
• Enterprise Leadership

• Product Strategy Development
• OKR Setting and Management
• Digital Platform Leadership
• API Development
• Automation and AI Application

• Coaching and Mentoring
• Negotiation
• Feedback and Performance Elevation
• Collaboration

• Advertising Campaign Lifecycle
• Media Activation
• Creative Development
• Trafficking
• Optimization

• Campaign Management Tools
• Data Analytics Platforms
• SaaS Platforms
• Digital Media Channels