Marketing Manager

The Marketing Manager is a highly organized, execution-focused, and hands-on leader responsible for bringing established marketing strategy to life through disciplined project management, personal execution, and consistent follow-through. This role operates in a fast-paced retail environment where success depends on speed, accuracy, and being physically present to ensure work is executed correctly.

This position is ideal for a hands-on manager who thrives on getting things done
, takes direction well, and excels at coordinating people, projects, and timelines. While high-level strategy is set by the CEO and Fractional Marketing Leader,
success in this role is defined by execution quality, responsiveness, and follow-through, not strategy ownership
.

In addition to core marketing responsibilities, this role oversees all company events and is accountable for on-site leadership, store readiness, and execution
, representing the brand in the community.

• Translate marketing strategy and direction from the CEO and Fractional Marketing Leader into clear, actionable execution plans.
• Personally execute and oversee day-to-day marketing work
  , not just delegate tasks.
• Own execution across in-store, promotional, event, and supporting digital channels.
• Build and manage detailed project timelines, ensuring deadlines are consistently met.
• Coordinate priorities across multiple initiatives without losing momentum or accuracy.
• Ensure marketing materials are delivered on time, on brand, and fully executed.
• Track progress, surface risks early, and proactively troubleshoot execution challenges.
• Be physically present in stores to ensure marketing plans are executed correctly.
• Own in-store marketing execution, including signage, displays, promotions, and event setup.
• Coordinate with store teams to ensure timelines, materials, and expectations are clear.
• Identify gaps between plan and execution and take immediate corrective action.
• Serve as the point of accountability for how marketing shows up in stores.

• Directly manage and support a Graphic Designer, including task assignment, deadline management, and quality control.
• Clearly divide work between personal execution and delegated tasks.
• Set expectations and hold both self and team members accountable.
• Provide clear feedback and direction to ensure work meets standards.
• Foster a collaborative, respectful working relationship focused on reliability and execution.

• Own all marketing-related events from planning through on-site execution.
• Coordinate logistics, materials, staffing, and timelines for in-store and external events.
• Personally attend, lead, and support setup and execution for all events.
• Work evenings and weekends as required (varies by season, approximately 3–4 events per month).
• Serve as a brand representative, ensuring a strong customer and community experience.
• Conduct post-event evaluations and implement improvements.

• Operate effectively in a commodity-based retail environment where differentiation is driven by execution, consistency, and experience.
• Support promotions, campaigns, and in-store marketing aligned with retail timelines.
• Understand liquor retail realities, including seasonality, compliance considerations, and competitive parity.
• Maintain strong working relationships with the CEO, Fractional Marketing Leader, store teams, and external partners.
• Communicate progress clearly and professionally.
• Accept feedback and direction with openness and urgency.
• Escalate issues appropriately and present solutions, not just problems.

• Exceptional organization and time management skills
• Strong execution discipline and follow-through
• Ability to execute effectively without owning strategy
• Comfort working from clear direction and defined priorities
• Willingness to be hands‑on and in the details
• Adaptability in a fast‑moving retail environment
• Clear, concise communication

• Working proficiency in Excel
• Comfort using Adobe Acrobat
• Familiarity with Adobe Creative tools (Illustrator, InDesign, Photoshop)
• Experience using project or…