Marketing Specialist

Marketing & Communications Specialist at Canopy

The Marketing & Communications Specialist at Canopy is an individual contributor role focused on executing approved marketing and communications activities in support of Canopy Mental Health & Consulting (MHC) and limited communications needs for its sister organization, Canopy Roots. This role emphasizes implementation, coordination, and day-to-day delivery rather than strategy ownership, people management, or community engagement leadership. This role works with internal stakeholders to implement approved campaigns and materials to ensure consistent, impactful messaging across channels.

Responsibilities include content creation, campaign execution, basic performance reporting and analysis, website and social media maintenance.

• Start Date:
  
  (As soon as possible)
• Location:
  
  Minneapolis, MN or Remote
• Hiring rate: $60,000 to $70,000 commensurate with experience
• Hours/Day:
  Monday-Friday, 40+ hours a week – including evenings, and weekends when necessary. (Most work falls roughly between the hours of (9:00am-5:00pm)
• Job Type: Full Time, Salaried
  - Exempt

• Marketing & campaign execution
  • Execute approved marketing campaigns across email, social media, website, and paid channels in collaboration with Clinical Program leadership.
  • Draft and publish approved marketing content - e.g. blogs, social media posts, sales materials, webinars, email communications, sales materials.
  • Track and report on basic campaign performance metrics using existing tools and dashboards and report KPIs to optimize results in collaboration with external advertisement contractors.
  • Support lead generation efforts and nurture existing customer relationships in collaboration with the Clinical Program leadership and Business Operations teams.
• Content, design, and website management
  • Help maintain brand consistency across all communication touchpoints.
  • Maintain and update the Canopy Mental Health & Consulting and Canopy Roots websites, including content updates, landing pages, and basic SEO hygiene.
  • Create and adapt basic visual assets (e.g. social media graphics, flyers, slide decks, and simple digital materials) using existing templates and brand guidelines
• Communications support for programs
  • Support media inquiries or public communications requests by routing and preparing materials in collaboration with Canopy leadership

• Associate's degree in Marketing, Communications, Business, or related field (or equivalent professional experience).
• Equivalent experience may include hands‑on work in digital marketing, paid advertising, website management, content creation, or analytics.
• 2–4 years of experience in marketing, communications, or digital content execution. Experience in mission‑driven organizations preferred.
• Strong written/verbal communication skills.
• Proficiency with digital marketing tools and analytics (e.g., Google Analytics, CRM, ad managers, email platforms).
• Experience using design tools such as Canva, Adobe Express, or similar platforms for basic marketing materials
• Ability to multitask in a fast‑paced, startup environment while being a self‑starter.
• Able to effectively coordinate in a cross‑functional work environment

Our human resources team is committed to a person‑first centered approach to our hiring process. Candidates can view currently open positions and apply online at  For all positions, our hiring process includes a virtual screening interview and in‑person panel interviews, reference checks and background checks for final candidates.

Persons of color, women, members of the LGBTQ+ community, veterans, and individuals with disabilities are strongly encouraged to apply. If you require reasonable accommodation in completing this application, interviewing, or otherwise participating in the employee selection process, please direct your inquiries to the Human Resources team at  At this time, we are unable to provide company‑sponsored visas and are only considering candidates who are eligible to work in the United States.

P.S. Please take the necessary steps to allow emails from the Canopy () and Paycor () domains so that you receive all emails related to your application process. Also, please make sure to check your spam folder as emails from Canopy and/or Paycor can be marked as spam.