Marketing Specialist II

Marketing Specialist II page is loaded## Marketing Specialist II locations:
USA - Minnesota - Minneapolis - 5900 Golden Hills Drivetime type:
Full time posted on:
Posted Todayjob requisition :
REQ
49025
** Nordson Test & Inspection**, a global leader in X-Ray & Test Systems and Optical Sensors and Metrology, is seeking an experienced and highly motivated individual to join our team. We are committed to creating a diverse and inclusive workplace, and we are looking for candidates who share that same commitment.
** Summary of the role
** As a member of our team, you will have the opportunity to work in a dynamic and collaborative environment, where your ideas and contributions will be valued and respected..
** Job Summary
** Coordinates the development of advertising/marketing communications materials by creative design and writing services to effectively represent the products, services, brands and/or the organization to existing and prospective customers. Applies various communication strategies to create an impression, raise awareness, and encourage a preference and response by the target audience for the organization and its products, services and brands. Develops and coordinates multimedia packages (e.g., letters, brochures, video, point-of-purchase displays).

May involve use of sponsorship, events and sales promotions.
** Essential

Job Duties and Responsibilities
**** Market Research
*** Manage, review, distill and house secondary research including market dynamics, trends and forecasts**.
*** Execute customer-focused primary research including Net Promoter Score surveys and other primary approaches.
** Product Marketing
*** Collaborate with PLMs to develop and refine positioning and value propositions.
* Develop product & portfolio marketing PPTs and work collaboratively with marcomm on consistency with messaging across mediums.
* Develop case studies, application stories, testimonials and white papers working with SMEs.
* ** Event Coordination
*** Lead coordination efforts for trade shows, conferences, events and sales meetings.
* Lead the coordination of all aspects of various events including booth structure, graphics, signage, show services, collateral and assigning system/sensor shipping owners.
* Keep all stakeholders and participants informed in advance, during and post-show.
* Upload leads to C4C and track sales conversions from sales inputs.
** Digital Communications
*** Create and execute on-line marketing campaigns.
* Create and execute web postings, newsletter, blog content, and social media posts including industry news, new products, upcoming events, and new company developments.
* Populate conference and event web portals with company overviews, product overviews, releases, images, and other relevant content.
* Collaborate on website initiatives/back-end development projects with IT support as needed.
** PR, Editorial and Advertising initiatives
*** Organize media planning in collaboration with agencies.
* Lead PR initiatives in collaboration with agencies.
* Coordinate editorial opportunities with key publishers including arranging interviews with SMEs (podcasts, videos, comments and other digital initiatives) and coordinating with writers, videographers and/or agency.
* Coordinate advertising efforts directly with publishers and with the agency.
** Education and Experience Requirements
*** Bachelor’s degree in Marketing, Engineering, or a related field.
* 2+ years of B2B marketing experience, ideally in electronics, semiconductors, or industrial equipment.
** Preferred

Skills and Abilities

*** Strong understanding of technical products and ability to communicate complex concepts clearly.
* Proficiency in marketing automation tools and analytics platforms.
* Excellent written and verbal communication skills.
* Ability to work cross-functionally and manage multiple projects simultaneously.
* Core hours: 40 hours/week
** Compensation
* * Base Salary Range for this position is: $70,000 to $95,000 annually/per hour, and bonus target is 3 %
Benefits include Medical, Rx, Vision, Dental, and Health Savings Account (HSA), Retirement and Security benefits including 401k and Life Insurance. In addition to Paid Time Off and paid Holidays, each employee receives 16 hours paid time each calendar year to perform volunteer services for Nordson-sponsored events. Ample opportunities for giving exist at Nordson including our Matching Gifts Program.

The base pay range for this job level is a general guideline and not a guarantee of compensation or salary. Individual salaries are determined by a variety of factors including but not limited to internal equity, business considerations, and local market conditions, as well as candidate qualifications, such as education, experience, and skills
** Working Conditions and Physical Demands
**** Office environment.
** To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability…