Product Marketing Specialist

About us

Branch is on a mission to empower workers with financial freedom. We do this by helping companies accelerate payments and providing working Americans with accessible, free financial services. We're committed to building and delivering more inclusive, transparent, and frictionless financial products.

Our goal of empowerment extends to our own employees, too. Have a great idea? Share it today and it might just get implemented tomorrow. As a member of our team, your voice and creativity matter—and they can directly impact our products, company, and culture.

We not only focus on attracting great talent from across the country, but also on building teams that help that talent thrive. That means valuing a diversity of opinions and working styles, while creating a shared belief in innovation, initiative, and winning together.

Come join our team as we develop new ways to improve the lives of working Americans.

As the Product Marketing Specialist, you will be the driving force behind our product and partner go-to-market initiatives. You will focus on the tactical creation and execution of high-impact marketing assets that fuel product adoption and partner success.

Reporting to the Manager of Product and Partner Marketing, you will sit at the intersection of Marketing, Product, Sales, and Partnerships. Your mission is to translate product features into compelling narratives and visual assets that resonate with our customers and empower our sales teams and partners.

• Marketing Asset Creation and Management
  • Support the creation and management of product marketing assets, including sales collateral, website content, and presentations
  • Produce engaging demo videos and visual guides that simplify the Branch experience for various personas
  • Ensure brand consistency and alignment with our core messaging framework across all touchpoints
• New Product & Feature Launches
  • Collaborate across teams (Sales, Partnerships, Product, and Professional Services) to execute launch plans for new features and products
  • Execute tactical rollouts that ensure all internal and external stakeholders are aligned with business objectives
• Sales Enablement & Partner Activation
  • Equip the Sales team with accurate, compelling materials to communicate value propositions and overcome objections
  • Maintain our library of sales enablement materials, including case studies, product one‑pagers, slide decks, and website copy
  • Develop partner‑specific collateral, such as co‑branded one‑pagers and slide decks designed for our partners' sales teams to sell Branch effectively
  • Support end‑to‑end execution of marketing activities aimed at a partner's customer or prospect base
• Marketplace Optimization
  • Own the Branch presence on partners' marketplaces
  • Test and optimize copy and visuals to maximize conversion and drive high‑quality inbound leads from partners

• Experience:
  
  1‑3 years of experience in Product Marketing, Marketing Communications, or Sales Enablement (B2B SaaS or Fintech experience is a plus)
• Content Creation: A strong portfolio of written and visual work (decks, one‑pagers, videos, or scripts)
• Technical Aptitude:
  Comfortable learning the 'ins and outs' of a technical product and translating it into benefits that resonate with real customer needs
• Project Management:
  Proven ability to manage multiple projects simultaneously in a fast‑paced environment
• Tools:
  Familiarity with design tools (Figma), video recording software (Loom, Descript), and CRM/Automation tools (Hub Spot, Salesforce), and an aptitude for testing, learning, and utilizing AI tools

The salary range for this role is $80‑90k. The salary range displayed reflects an average base salary range for the position across all the U.S. The base salary offered to an applicant could be higher or lower based on each applicant's specific skill set, depth of experience, relevant education or training, etc.

This position is classified as REMOTE within the United States of America. We are unable to hire candidates located outside of the domestic U.S.

• Market‑leading medical, dental, and vision insurance
• Stock options
• Free Premium‑Tier Origin Financial…