Product Marketing Specialist

Drive brand identity and strategy by collaborating on market activities and sales enablement efforts. Utilize strategic insights and data to develop messaging and positioning that empower sales channels. Produce demand-driving content and tools aligned with customer needs and company objectives.

Type
:
Full Time

Pay Information
: $70,000 - $80,000

Location
:
Twin Cities, MN (Hybrid)

As an Product Marketing Specialist, you will support the Product Marketing Manager in driving strategy and positioning across multiple brands. Collaborate on creating and executing marketing plans that resonate with target markets. Use market insights to assess opportunities and craft compelling value propositions. Your work will support both internal sales enablement and external content development to drive demand and differentiate our products in the marketplace.

Through collaboration with cross-functional teams, you will ensure consistent messaging across all channels.

• Analyze market opportunities to develop business cases for products.
• Identify trends and provide insights to guide strategies.
• Develop marketing plans with partners to support products.
• Produce external content like webinars and case studies.
• Oversee product lifecycle communications and updates.

• Bachelor’s degree in marketing, engineering, or related technical field.
• Minimum of two years' experience in product marketing, marcomm or sales enablement.
• Strong analytical skills for data review and trend identification.
• Project management skills for handling multiple initiatives.
• Excellent verbal, written, and presentation skills.

Celarity believes a key part of creating happy careers is first creating inclusive connections for ALL talent through exposure and access. Celarity knows the importance of providing exposure, access, and equitable opportunities and is on a mission to connect open, qualified, and available candidates to careers in the Marketing, Creative, Digital, Operations, Human Resources, and Financial industries. Celarity is an Equal Opportunity Employer.

For Celarity, it’s about the quality of relationships through ethical business practices. We have a responsibility to employees, clients, and the community. Hiring decisions are made without regard to:
Race
• color
• creed
• religion
• national origin
• gender
• age
• marital status
• disability
• public assistance status
• veteran status
• sexual orientation or any other characteristic protected by federal, state, or local laws.