Content and Video Marketing Strategist

Westre's Marine is the trusted marine dealership authority in fishing and pontoon boat sales, ice house sales, and service. With dealership locations in St Cloud, MN and Willmar, MN, our selling and service area is central and west-central Minnesota, many customers travelling from afar for our sales and service.

With decades of experience in the boating industry, our team is passionate about delivering high-quality products and services to ensure customers enjoy a seamless boating experience.

We’re looking for an all-star content and video marketing strategist to join our growing team as the owner of our inbound marketing initiatives. Your goal will be to help us drive qualified traffic, leads, and sales by establishing our company as the #1 trusted marine dealership authority in new and used fishing and pontoon boat sales, ice house sales, and service.

Our content and video marketing strategist must have a passion for writing and storytelling with a journalist’s mindset, as well as an obsession with written content performance, content management, and analytics.

• Own the content strategy outlined in Marcus Sheridan’s They Ask, You Answer and Endless Customers that allows for consistent publication of the types of content that drives revenue and significantly impacts sales.
• Publish at least three new written pieces of content per week.
• Interview internal subject matter experts for content.
• Edit, proofread and improve writers’ posts.
• Create, shoot, and publish vertical videos for social media.
• Direct company email marketing efforts, including newsletters and automated workflows.
• Use AI tools to optimize efficiency for the content creation process, including, but not limited to: generating and enhancing new content, evaluating content performance, and streamlining content distribution.
• Work closely with the sales and service teams to identify content topics and develop editorial calendar.
• Rely on content analytics and reporting to inform decisions.
• This includes Google Search Console, GA4, CRM, Semrush, Behavioral Data and various other tools as needed.
• Lead search engine optimization SEO/GEO efforts for website and content.
• Produce premium content, including ebooks, pillar pages, self-selection tools and other offers used to convert our audience.
• Distribute content via social media for community engagement and long-term content promotion.
• Professional development and continued education in relevant areas (e.g., content technology, Hub Spot certifications, writing proficiency).

A degree in Mass Communications, English, Journalism, and Public Relations is highly preferred but not mandatory. Commensurate experience will be considered.

• A true passion for writing.
• Impeccable writing and editorial skills, with an outstanding command of the English language.
• An understanding of common editorial style guides, e.g. AP Style, Chicago Manual of Style, etc.
• Clear articulation of the business goal behind creating a piece (or series) of content.
• Has social media video editing skills and experience.
• Has used and experimented with AI tools like ChatGPT, Claude, Llama, etc.
• Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns.
• An understanding of AI’s role in marketing and how it functions in content creation, predictive analytics, customer behavior, and machine learning for content targeting.
• Has experience with programs such as Hub Spot, Google Analytics, Google Search Console, and Semrush.
• Has interview skills and is a curious and thoughtful listener.
• Understands how to use data to inform all strategic decisions.
• Operates well with giving and receiving feedback.
• Has a team mentality.
• Bonus skills:
  Hub Spot experience, print or broadcast journalism training.
• Competitive pay based on experience
• Health Insurance
• Retirement Plan
• Paid Time Off
• Training and career development
• Mentorship from other teams
• Fun, family-oriented team environment
• Variety of creative projects – no two days are the same

Reports to:

Dealership Owner, with collaboration with the Executive Assistant

Job Type: Full-time

Location:

On-site, St. Cloud, MN

Schedule:

Full-Time, Monday–Friday with occasional weekend events

Apply today on Indeed or email your resume and portfolio to