Manager, Retail Media Audience Activation

About Ovative Group

Ovative Group is the premier independent media and measurement firm in the United States. We help trailblazers in fast-growing, customer-centric organizations across industries reinvent their marketing and measurement programs. We leverage our media, measurement, and consulting capabilities to help brands like Domino's, Facebook, The Home Depot, CVS, Disney, and United Health Group transform their media and marketing programs. Our proprietary approach to measuring and optimizing marketing investment decisions, Enterprise Marketing Return (EMR), is disrupting the industry and setting the gold standard for customer and marketing strategy, activation, and measurement.

Recognized eight consecutive years on Star Tribune’s list of Top 150 Workplaces and five years on Inc. 5000’s list of the fastest-growing private companies in America, we pride ourselves in always over delivering for our clients, our teams, and our communities.

About the Role

The Retail Media team is developing industry-leading strategy, optimizations, and measurement of the retail media landscape. We envision that Retail Media will play an increasing role in the marketing mix and our team is positioned to be a strategic partner to move our clients forward. As an Audience Activation Manager on the team, you will help guide the vision and drive the results.

Your core mission will be to accelerate the impact retail media advertising has on improving enterprise marketing return. The ideal candidate demonstrates great critical thinking, solid understanding of retail media and is motivated by driving results for our clients.

Responsibilities of Retail Media Audience Activation Manager

• Client relationship management
• Own, manage and grow the overall relationship and performance of some of Ovative Group’s largest clients
• Lead day-to-day management of client retail media programs including:
• Clearly defining program objectives, tactics and KPIs
• Developing and delivering client communication
• Effectively manage client relationship and establish trust and credibility
• Strive to be the best interaction of the client’s day

• Performance media management & execution
  • Guide, manage, and support execution of client retail media programs including:
    • Strategy and campaign planning for mid and upper funnel channels, like CTV, OLV, and Display
    • Strategic investment strategy & audience planning
  • Strategic partner management across key Retail Media Networks (Amazon, Walmart, Instacart, Home Depot, Target, etc.) and technology partners (The Trade Desk, Verizon/Yahoo, Meta, Pinterest, DV360, Google Ads, Promote
    
    IQ, etc.)
  • Work with cross-channel team leads to regularly evaluate the effectiveness of media briefs and update based on changes to overarching business strategies, client feedback, learnings, and research
  • Streamline planning process with cross-channel planning teams, account managers, retailers, and media partners
  • Actively identify new test and learn opportunities to build on expertise and unlock new capabilities
  • Custom analysis, reporting and insights that can scale across the channel
  • Creative management & analysis

• Team leadership and employee development
• Be a leader in defining and building our Retail Media practice
• Drive strategic channel capabilities forward and owning key solution area accountabilities
• Support staffing strategy and help recruit, train and manage new Ovative team members
• Inspire your direct reports to reach their quarterly, annual, and long-term goals
• Foster a culture of open communication and 360-degree feedback

• Cross-functional strategy & thought leadership
• Act as a subject matter expert for Retail Media by continually evolving Ovative’s approach to best practices; vetting and partnering with new technology companies; managing planning and execution tools, and staying on top of emerging trends
• Develop and drive forward multi-channel digital media strategies and roadmaps aligned with client program growth goals
• Support higher level, cross-functional marketing strategy projects by providing deep media expertise

Skills & Requirements

• 6+ years of media experience

• Programmatic buying experience for channels like CTV, OLV, and Display

• Ideally directly…