VP, Customer Obsessed Content Strategist

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career.

Try new things, learn new skills and discover what you excel at-all from Day One.

Job Description

The VP, Customer‑Obsessed Content Strategist provides strategic leadership for communication and messaging direction across acquisition, engagement, and retention for the PCS credit card portfolio. This role partners with strategy managers and business line leaders to interpret marketing strategies and translate them into clear, customer‑centered communication guidance. The position ensures communication is structured, consistent, aligned to customer‑journey needs, and effectively supported by agency and channel partners.

This role serves as a key connection point between strategic planning and creative development, enabling scalable, relevant, and customer‑focused communications across channels.

Responsibilities

* Lead communication strategy for acquisition and cardholder direct‑marketing touchpoints.

* Translate marketing strategies into communication guidance grounded in customer insights, behavioral intent, and lifecycle requirements.

* Collaborate with agencies and research partners to incorporate competitive insights and customer learnings.

* Translate product features and benefits into clear, customer‑relevant value propositions.

* Identify gaps between business objectives and customer relevance and recommend adjustments prior to creative development.

* Serve as a strategic connection point between planning and creative development to ensure message consistency, accuracy, and clarity.

* Provide strategic direction to agencies and internal partners to support aligned, customer‑focused communications across channels.

How You Show Up

* Apply structured, analytical thinking to clarify complex communication needs.

* Translate strategy into practical communication guidance that teams can execute consistently.

* Build strong cross‑functional relationships and influence alignment through clear and logical communication.

* Focus on improving the effectiveness, consistency, and speed of communication delivery across channels.

Basic Qualifications

* Bachelor's degree, or equivalent work experience

* 10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred Skills/Experience

* 8+ years of experience in content, communication, or direct‑marketing strategy within the financial services industry.

* Strong foundation in direct‑marketing strategy, including email, direct mail, and digital communications.

* Demonstrated ability to interpret business strategies and translate them into customer‑focused communication direction.

* Experience partnering with agencies and cross‑functional teams to support large‑scale, multi‑channel communication initiatives.

* Knowledge of customer‑journey design, segmentation, and lifecycle‑marketing best practices.

* Strong organizational, interpersonal and team building skills

* Excellent verbal, written and presentation skills

* Agility in thinking and delivery, along with proven ability to take direction in support of company goals

* Strong decision-making and problem-solving skills

* Proven ability to independently manage multiple projects and assignments that are completed on time and on budget

* Proficient computer navigation skills using a variety of software packages

* MBA or equivalent markers of high achievement are a plus

Location Expectations

This role is hybrid. Team members who are in a hybrid role typically spend three days a week at the listed U.S. Bank location(s), while having flexibility on their work location for the other working days.

If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our…