Senior Media Relations Strategist

Senior Media Relations Strategist (Finance) Position Summary

This role serves both as the primary media relations resource for the Patient and Provider Services business line and supports enterprise reputation advancement efforts. The role leads the creation and implementation of integrated Public Relations plans, projects and campaigns for NMDP patient and provider audiences, crafting strategies and managing projects from ideation through development and implementation. This work will include the promotion of key research breakthroughs and clinical partnerships that are instrumental to advancing NMDP's brand reputation and thought leadership and should collaborate with other members of the enterprise marketing team to ensure effective media coverage for the enterprise.

Develops relationships with key media contacts as well as influencers and provides support of issues and crisis management.

• Develops strategies for and implements public relations activations to support patient and provider initiatives and goals, drive network and key clinical influencer brand affinity to increase NMDP's standing as a world-class partner and reputation as a leader in cell therapy.
• Communicates proactively by providing recommendations, plans, project status, issues, barriers and solutions. Develops an editorial calendar across integrated earned media tactics for these efforts.
• Directs PR agency to create strategies and define project approaches for earned media tactics, including trends, content development, media pitching and other tactics based on strategy and campaign plans, develops resources or executes communications.
• Develops strategies, plans and initiatives around influencer opportunities as well as media outlets to drive awareness, brand affinity and registry recruitment.
• Leverages Meltwater to track and tag coverage for patient, donor and campaign media results.
• Creates and manages project timelines through Asana, including tracking individual tasks as part of larger campaigns, and budget tracking, ensuring on-time, on-budget completion of projects—from concept through implementation and measurement. Collaborates with supervisor to manage project budget allocation from multiple funding sources.
• Develops and maintains effective working relationships with stakeholders throughout the organization, meeting regularly to align on business unit goals and effectively develop and implement projects.

• Develops marketing briefs and work orders via Asana to engage brand and creative team members to support execution of communications involving multiple business units, video creative, web or digital marketing and more.
• Tracks tasks and projects using Asana to create visibility and prioritize deliverables and timelines to deliver projects on time.
• Provides direction to internal and external SME's on content development and visual design development. Ensures writing and creative meet project objectives and are delivered on time.
• Provides timely and meaningful feedback to writers and graphic designers. Facilitates brand review for projects leveraging external writers or designers.
• Provides direction to other project team members and/or external vendors, including production, mailing, web, e-communications and others to implement tactics in a timely and effective manner.
• Partners with regional and national recruitment marketers and member marketers to amplify campaigns when public relations support or tactics are requested. Provides oversight on recruitment influencer plans and outreach to ensure alignment with national goals, messaging and best practices.
• Oversees reviews from initiation through final approval, ensuring thorough and timely reviews. Ensures reviewer's feedback is appropriately incorporated and communicates reasoning and alternatives for feedback that is not incorporated.
• Provides timely and effective project management and team communication from concept through implementation and tracking.

• Develops engaging content for earned efforts that drive brand awareness and affinity, patient and…