Senior Manager, Media Strategy

Job Description

As the Senior Manager of Media Strategy, you will shape and execute media strategies that drive brand growth, customer engagement and retail performance. You’ll ensure media investments are optimized, measurable and aligned to business priorities. You’ll partner closely with internal teams and Best Buy Ads to deliver effective, insight‑driven media plans that support both brand equity and conversion.

This role is hybrid, working some days at our corporate office in Richfield, Minnesota, and some days virtually from home or another non‑Best Buy location. Specific work arrangements vary by role and team; the recruiter or hiring manager will provide more details during the hiring process.

• Support the development and execution of integrated media strategies across brand and shopper channels, ensuring alignment with category priorities and marketing objectives.
• Lead the execution and optimization of full‑funnel media plans connecting brand awareness, consideration and conversion.
• Partner with analytics teams to evaluate media effectiveness and support measurement frameworks (e.g., MMM, MTA, incrementality testing).
• Collaborate with creative, channel owners, brand strategy, partner category marketing, product and retail teams to ensure media plans are aligned with broader initiatives.
• Stay current on media trends, retail media developments, and emerging technologies, making recommendations that enhance media performance and operational efficiency.
• Provide guidance and mentorship to team members, maintaining a collaborative, data‑driven mindset.

• 8 years of media strategy experience across brand and shopper environments, ideally within retail or consumer‑focused industries.
• 3 years of indirect or direct people leadership experience.
• Expertise in shopper marketing, integrated media planning across digital channels and partner‑led campaigns.
• Ability to lead teams and manage cross‑functional initiatives.
• Excellent communication and stakeholder management skills.

• Experience working directly with major brand partners or enterprise‑level advertisers.
• Background in retail media networks or shopper‑focused marketing.
• Experience collaborating with product teams on media and retail media capabilities.
• Ability to translate insights into compelling strategic narratives and partner recommendations.
• Familiarity with omnichannel media planning and measurement.
• Ability to lead teams through change and drive strategic evolution.

We’re committed to helping our people thrive at work and  offer generous benefits that address your total well‑being and provide support as you need it, especially key moments in your life.

Our benefits include:

• Competitive pay
• Generous employee discount
• Physical and mental well‑being support

As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life—in our stores, online and in customers’ homes. Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities.

Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™

Best Buy is an equal opportunity employer.