Channel Marketing Manager

Drive strategic integrated marketing initiatives across distribution, reseller, and partner accounts. Lead and mentor a team, foster cross-functional collaboration, and optimize programs to increase partner engagement, ROI, and demand generation in a fast-paced, high-visibility environment.

• Type: Full Time
• Pay Information: $110,000 - $120,000 annually
• Location: Twin Cities, MN (Hybrid)

As a Channel Marketing Manager, you will lead the development and execution of channel strategies to enhance partner and reseller marketing efforts. You will manage a team of Account Managers, collaborate with sales, product, creative, and communications teams, and oversee marketing programs to ensure targeted demand generation. Your goal is to align marketing efforts with sales objectives, improve operational efficiency, and deliver measurable results that drive growth and partner success.

This role offers the opportunity to make a significant impact in a dynamic, evolving environment through strategic leadership and innovative marketing approaches.

• Develop and implement marketing strategies for partner accounts.
• Lead team performance, mentoring and removing roadblocks.
• Collaborate with sales, product, and creative teams on campaign initiatives.
• Create workflows and tools to streamline processes and track ROI.
• Adapt marketing content to suit partner needs and amplify campaigns digitally.

• BA in Marketing, Communications, or related field with 3-5 years’ experience in channel marketing.
• 3-5 years of management experience leading marketing teams.
• Strong understanding of B2B channel dynamics and customer engagement.
• Proven strategic thinker with high-level project management skills.
• Experience with AV, IT, or reseller sales models is a plus.

Celarity believes a key part of creating happy careers is first creating inclusive connections for ALL talent through exposure and access. Celarity knows the importance of providing exposure, access, and equitable opportunities and is on a mission to connect open, qualified, and available candidates to careers in the Marketing, Creative, Digital, Operations, Human Resources, and Financial industries. Celarity is an Equal Opportunity Employer.

For Celarity, it’s about the quality of relationships through ethical business practices. We have a responsibility to employees, clients, and the community. Hiring decisions are made without regard to:
Race
• color
• creed
• religion
• national origin
• gender
• age
• marital status
• disability
• public assistance status
• veteran status
• sexual orientation or any other characteristic protected by federal, state, or local laws.