Director of Communications Minneapolis, MN

Director of Communications job at Jack Link's Protein Snacks. Minneapolis, MN.

Running with Sasquatch is more than just a clever marketing campaign. As a Jack Link’s team member, Running with Sasquatch means we roll up our buffalo plaid sleeves and do the hard work first. We don’t shy away from challenges. In fact, we push hard and take risks. True to our North Woods roots, we're a bunch of ordinary people who accomplish extraordinary things by driving results with innovation, creativity and a clear sense of urgency.

Like our awesome protein products, we have an unwavering passion for quality, and you won’t find anything artificial here. What you see is what you get… authentic, humble and fun people who Run with Sasquatch!

Running with Sasquatch takes a team. We invite you to run with us, succeed with us, and celebrate with us. Most importantly, Feed Your Wild Side with us on our journey to be the dominant global leader of branded protein snacks!

Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide. Still family-owned and operated with headquarters in Minong, Wisconsin, Jack Link’s also has a large corporate hub in Downtown Minneapolis, Minnesota, and operates a total of 11 manufacturing and distribution facilities in four countries. Jack Link’s produces high-quality, great-tasting protein snacks that feed the wild sides of consumers around the world.

Jack Link's Protein Snacks family of brands includes Jack Link's, Lorissa's Kitchen, World Kitchens Jerky, Bifi and Peperami.

The Director of Communications will serve as Link Snacks’ strategic communications lead, responsible for developing and executing internal and external communication programs that strengthen the company's reputation, enhance Team Member engagement, and support business objectives. The ideal candidate is a strategic doer with an entrepreneurial spirit and established media relationships.

The responsibilities of this position shall consist of, but not be limited to, the following:

• Develop an integrated communication strategy that aligns with Link Snacks’ business goals and reinforces the company's distinctive brand portfolio
• Create measurable objectives for communication initiatives and regularly report on progress

• Develop and execute a comprehensive, always-on media relations program to secure favorable coverage in key industry, business, and consumer publications
• Develop, write, pitch and place compelling content that showcases Link Snacks’ innovations, culture, philanthropy, sustainability and brand stories
• Manage media lists, press release distribution and PR newsroom
• Build relationships with industry influencers, thought leaders, and key stakeholders
• Manage company award submissions – identify award opportunities and write compelling submissions
• Lead philanthropic communications strategy and execution, as well as ongoing sustainability communications
• Direct digital communications for Link Snacks including authoring content for company websites and social media platforms, assuring digital communications align with the overall company messaging and brand guidelines

• Develop and implement strategies that connect Team Members to Link Snacks’ mission, values, and business objectives
• Foster collaboration with operations, HR, and other departments to maximize communication effectiveness
• Lead the development of engaging content that fosters a unified company culture across all locations
• Establish feedback mechanisms to measure Team Member engagement and understand information needs
• Lead, coach, engage and professionally develop team member(s)

• Develop comprehensive crisis communication protocols and response frameworks
• Lead communication efforts during crises to protect the company's reputation
• Train executives and key stakeholders on crisis communication best practices

• Support the IAT and global brand teams in amplifying partnerships, experiential activations, and brand marketing campaigns through earned media
• Partner with brand teams to ideate story…