Experiential Marketing Lead, Sport

The pay range is $95,000.00 - $. Pay is based on several factors which vary based on position. These include labor markets and, in some instances, may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves.

Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.

Find competitive benefits from financial and education to well-being and beyond at

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• Lead experiential strategy for sport marketing initiatives, from concept to execution
• Develop innovative fan experiences and brand activations that connect with athletes, fans, local communities, and key sports audiences.
• Collaborate with internal teams and external partners to ensure seamless integration across all marketing channels
• Manage budgets, timelines, vendors, and agencies with confidence and clarity
• Guide creative development with a strong eye for design and brand aesthetics
• Leverage insights, trends, and guest behavior to shape experiences that feel relevant and shareable
• Track success metrics and key learnings to inform future planning
• Navigate the evolving event landscape with agility, incorporating hybrid and digital extensions where needed

• Bachelor's degree or equivalent experience
• 7+ years of relevant experience in marketing, with a focus in Experiential and deep understanding of sports marketing, fan engagement, sponsorship activation, and live events
• Strong cross-functional collaborator with excellent communication and presentation skills
• Proven ability to build brand moments that scale across PR, social, and digital
• Thrives in fast-paced, dynamic environments and can pivot quickly when needed
• Solution-oriented, resourceful, and detail-obsessed
• Willing and able to travel and work flexible hours as needed to support activations

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day.

Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.  if you are curious to learn more about Minnesota.

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In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.acc Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.