Director, Influencer Marketing

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and United Health Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary Mar Tech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first Mar Tech platform to measure businesses holistically. We’re all about raising the bar every day, and it shows.

Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

The Influencer Team at Ovative Group oversees, develops, and implements Influencer strategy working alongside our client teams to create holistic strategy tailored to our clients’ goals. As a Director of Influencer you will be the driving force behind influencer capabilities from development to execution of strategy; forming partnership with Influencers to promote brand exposure across a variety of platforms to building brand awareness and introducing new customers to our client’s brand.

This integral role will focus on building brand love through creator efforts, while building trust with clients and partnering with internal teams to align strategy and measure performance against KPIs.

Own Ovative’s influencer channel vision and long-term roadmap for your clients, defining influencer’s role within full-funnel, omnichannel media strategies

Establish strategic frameworks, playbooks, and best practices for influencer planning, casting, content development, and performance measurement

Ensure influencer strategies are grounded in Ovative’s Enterprise Marketing Return (EMR) approach and tied directly to business outcomes

Serve as a senior strategic partner to client leadership, helping shape how influencer marketing drives brand growth, customer acquisition, and long-term value

Lead influencer strategy for Ovative’s most complex and high‑impact client engagements

Translate performance data and insights into clear executive‑level storytelling and recommendations

Define influencer measurement standards, KPIs, and testing frameworks in partnership with measurement and analytics teams

Advance a test‑and‑learn culture, identifying innovation opportunities across platforms, creator types, and partnership models

Stay ahead of influencer trends, platform changes, and partnership opportunities, informing Ovative’s point of view and client recommendations

Act as Ovative’s senior influencer subject matter expert in new business pitches, capability marketing, and external thought leadership

Partner with growth and client teams to shape influencer positioning, pricing, and go‑to‑market strategy

Contribute to building and scaling the influencer team, including org design, role definition, and hiring strategy

Contribute to industry POVs, case studies, and internal education that elevate Ovative’s influencer credibility

Coach and develop team members into future leaders, fostering a culture of accountability, curiosity, and excellence

Deep understanding of the Influencer ecosystem – social media channels, influencers, content, and creators

10+ years in an Influencer Marketing role developing and executing strategy and campaigns

5+ years of experience leading and mentoring teams, fostering growth and excellence

Experience leading change and building new capabilities, including evolving processes, standards, and team ways of working in response to platform and business shifts

Proven, hands‑on experience personally executing influencer campaigns, rather than exclusively overseeing work through agencies or vendors

Strong understanding of how influencer marketing connects to and enhances paid media performance, with experience integrating creators…