Brand Strategist

Job Overview

At Colle McVoy, our Strategists have a passion for tapping the full power of a brand to solve problems and inspire inventive creative solutions, including creative campaigns and activations; design efforts, including visual identity, retail and digital experiences; paid, owned and earned‑media concepts and more. A curious thinker, doer, creator, and explorer, a Strategist will thrive in helping cross‑functional teams navigate through the gray toward fresh concepts that move both people and business results.

• Contribute to great work across multiple client businesses, developing fluency in connecting research and data to strategic POVs and insights.
• Support the creation of clear, inspiring creative briefs by articulating concise findings from data, framing implications for clients, and shaping compelling strategic narratives that inspire integrated teams.
• Compile relevant research without explicit guidance; identify and implement research agendas with clear objectives and desired outcomes.
• Design mixed‑method research plans (qualitative, quantitative, behavioral, platform data) for client and new business needs.
• Spot meaningful patterns across culture, data, and behavior, and develop insights that directly drive creative or experience decisions.
• Collaborate with cross‑functional teams to inform brand and go‑to‑market strategies across social, digital, content and brand experience.
• Produce clear strategic artifacts (briefs, maps, frameworks) and use AI and traditional craft tools to explore multiple directions quickly.
• Present clearly and confidently to clients with guidance, and lead sections of major presentations independently.
• Stay informed about cultural trends, consumer behavior, emerging technologies, social media, creator culture, and influencers to identify innovative opportunities.
• Support agency growth goals in digital innovation, sustainability, and diversity, equity and inclusion by representing these viewpoints in strategy development.
• Contribute to team morale, mentor Associate Strategists informally, and improve teammates’ work through clear feedback and facilitation.
• Integrate AI into workflow to increase speed and option generation; write effective prompts and validate outputs critically.

• Compiles relevant research without explicit guidance, and designs mixed‑method research plans across qualitative, quantitative, behavioral, and platform data.
• Writes clear briefs, prompts, and documents that others can act on immediately, and explains complex ideas simply to mixed audiences.
• Spots meaningful patterns across culture, data, and behavior, and develops insights that directly drive creative or experience decisions.
• Produces clear strategic artifacts (briefs, maps, frameworks) and compelling strategic narratives that inspire creatives.
• Contributes meaningful content to presentations and workshops, and leads sections of major presentations independently.
• Manages workflow smoothly across hybrid and remote teams; gives constructive feedback and collaborates across disciplines.
• Delivers reliably and communicates status proactively; anticipates needs and removes friction for teams.
• Makes others’ work easier through clarity and support; identifies emerging opportunities during everyday work.
• Understands project roles, timelines, and dependencies; flags scope risks early.
• Uses AI tools for research, brainstorming, and synthesis responsibly; writes effective prompts and validates outputs critically.
• Has a positive, proactive, make‑it‑happen attitude.
• Passion for brilliant work, great strategy, and a constant drive to make things better.
• Curiosity about what makes a brand meaningful, what is driving and influencing culture, and why people do what they do.
• Growing experience across both B2C and B2B brand platforms and go‑to‑market strategies.
• Strong understanding of cultural and technological trends and their impact on brand strategy.
• Highly organized and detail‑oriented.

• Bachelor’s degree or equivalent industry experience.
• 2+ years of strategic planning or a strategically driven role required.
• Proficient in Microsoft Word, Excel, PowerPoint and Outlook.
• Demonstrat…