Social Media Specialist

Job Title

Social Media Specialist

• Develop the enterprise social media strategy across brand, recruiting, thought leadership and commercial objectives.
• Serve as the subject‑matter expert on social channel best practices, emerging platforms and algorithm changes.
• Build executive and employee advocacy programs that increase company visibility and credibility.
• Translate social listening, engagement trends and audience behavior into actionable recommendations for marketing strategy, content development and customer experience improvements.
• Establish channel‑specific content strategies, KPI frameworks, and manage day‑to‑day execution and publishing across Linked In, Instagram, You Tube, Facebook, Tik Tok, X and PR channels.
• Partner with Segment Marketing and Corporate Communications to identify opportunities for customer storytelling and commercial impact.
• Provide quarterly recommendations regarding channel mix, investment priorities and content optimization.
• Manage community management guidelines, escalation protocols, social listening and response timing.
• Write, produce, and schedule content aligned to brand voice and campaign goals.
• Ensure all social content aligns with brand and legal/compliance standards.

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or related field required; equivalent social media management experience and writing portfolio may be considered.
• 4–7 years of social media or digital content experience.
• Strong writing skills with a portfolio of published brand content.
• Experience managing business accounts on major platforms (Instagram, Facebook, Tik Tok, X).
• Working knowledge of paid social advertising with boosted content.
• Comfort with social media management and listening tools (Sprout Social, Hootsuite).
• Experience with employee advocacy programs, recruiting content and reputation monitoring.
• Experience using social analytics to influence business and content decisions.
• Experience managing enterprise‑level social governance.
• Travel: up to 10%.
• Minimum
  
  Physical Requirements:
  
  standing, walking, using hands, talking, hearing.

• Pay range: $64,400.00 to $77,250.00 (may vary up to 10% based on location).
• Health, Dental, Vision and Life Insurance.
• 15 days of PTO starting your first year; accrual starts day
  1.
• 9 paid holidays.
• 401(k) plan with company contribution and match.
• Health Savings Account (HSA) contribution up to $1,000 tax‑free per year.
• Short‑Term and Long‑Term Disability Insurance, Flexible Spending Account (FSA) and Employee Assistance Program (EAP).
• Paid Parental Leave and Funeral Leave.
• Fitness membership discount.
• Education assistance.

Ziegler Inc. is committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.