Marketing Specialist

Responsibilities

• Proactively identify client needs and market opportunities for Barr’s integrated engineering and environmental solutions.
• Work with project teams and principals to qualify opportunities where Barr can introduce solutions.
• Lead the coordination of specific market sector strategy and engage in coordinating market sector and key client engagement for the sector.
• Align strategy efforts, driving actions that position Barr for long‑term market opportunities.
• Coordinate activities related to client loyalty initiatives, long‑lead pursuits, and strategic positioning efforts to help strengthen Barr’s client relationships and market presence.
• Conduct research to inform market sector, client, business unit, and company marketing objectives; this may include monitoring RFP and intelligence data resources to inform Business Development, Communications, and business unit teams.
• Partner with business unit leads, client events, and communications in support of go‑to‑market strategy development to promote Barr’s integrated engineering and environmental solutions services.
• Coordinate and lead Corporate Business Development initiatives as assigned, collaborating with cross‑functional teams to ensure successful execution.

• bachelor’s degree in marketing, business, or a related field
• five or more years of relevant experience
• strong interpersonal, oral, and written communication skills, with the ability to communicate effectively across teams
• ability and willingness to travel occasionally to support client meetings, industry events, and internal collaboration activities
• possession of a current, valid driver’s license and acceptable driving record
• must be legally authorized to work in the United States without the need for sponsorship by Barr, now or in the future
• Experience developing and implementing digital marketing and social media strategies (not required)
• Knowledge of client journey mapping for business development strategies (not required)
• Understanding of engineering and environmental consulting markets, particularly related to the power utilities, renewable energy, data centers, and/or oil and gas (not required)
• Experience in the architecture, engineering, and construction (AEC) industry (not required)
• Proficiency preparing visual presentation materials (not required)
• Experience with Deltek Vantagepoint (not required)

• digital marketing
• social media strategies
• client journey mapping
• visual presentation preparation

• interpersonal communication
• oral communication
• written communication
• team collaboration
• client relationship management