Sr. Analyst, Retail Media Activation

About the Role

Retail media is becoming a key component of the marketing mix, and our team is at the forefront of shaping its impact. As a Senior Analyst, Retail Media Activation, you will play a key role in developing and optimizing retail media strategies that drive measurable enterprise growth. You will be responsible for executing media campaigns, managing client relationships, and driving innovation across retail media networks.

• Retail Media Strategy & Execution – Plan, execute, and optimize retail media campaigns across onsite and offsite channels, including Programmatic Display and CTV/OLV; implement algorithmic and manual bidding strategies to maximize performance; develop and refine data‑driven media briefs based on client business objectives, historical learnings, and industry trends; identify and implement test‑and‑learn initiatives to unlock new capabilities and improve campaign effectiveness.
• Retail & Technology Partnerships – Manage relationships with leading Retail Media Networks (RMNs) such as Amazon, Walmart, and Instacart; partner with technology platforms including Pacvue, The Trade Desk, and Criteo to enhance campaign execution; collaborate with cross‑functional teams to streamline media planning and execution.
• Client Leadership & Account Management – Serve as a trusted advisor by developing tailored retail media strategies that align with client business goals; lead day‑to‑day program management, including defining objectives, executing media plans, and optimizing performance; deliver clear, data‑backed insights and recommendations that drive measurable impact; effectively manage client relationships, ensuring high engagement and satisfaction.
• Thought Leadership & Cross‑Functional Strategy – Stay ahead of industry trends, emerging retail media platforms, and evolving best practices; contribute to company‑wide knowledge sharing by refining Ovative’s retail media approach and frameworks; support broader cross‑channel digital marketing strategy initiatives, providing expertise in retail media performance.
• Team Leadership & Development – Work independently while proactively seeking guidance and alignment with leadership; share expertise and mentor new team members, fostering a culture of growth and collaboration; promote open communication and constructive feedback within the team.

• 3+ years of experience in performance digital media, with a strong focus on retail media.
• Proven expertise in Amazon Ads, The Trade Desk, Pacvue, and Criteo.
• Strong analytical skills, with the ability to interpret data, identify trends, and drive actionable insights.
• Track record of delivering results through display channels and performance media.
• Exceptional communication and client management skills.
• Detail‑oriented with the ability to manage multiple priorities and work independently.

Base Salary range: $75,000 – $93,000, inclusive of a 15% bonus. Actual offers are made with consideration for relevant experience and anticipated impact.

• Access to all office spaces in MSP, NYC, and CHI.
• Frequent paid travel to our Minneapolis headquarters for company events, team events, and in‑person collaboration with teams.
• Generous paid vacation policy.
• 401k match program.
• Top‑notch health insurance options, inclusive of same‑sex partners.
• Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs.
• Monthly stipend for your mobile phone and data plan.
• Sabbatical program.
• Charitable giving via time and financial match program.
• Shenanigan’s Day.

Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same‑sex partners, ensuring equitable care and support for all families.