Senior Media Strategist

Location:

Minneapolis, MN Hires local to the Twin Cities Metro-Area can anticipate an in-office component of 1-2 days a week, employed with Bold Orange. If this position lists, “Open to Remote”, hires outside of the metro area can anticipate travel to our Minneapolis, MN office on an as-requested basis. We value human connection and some travel is anticipated.

About Bold Orange:
Bold Orange (BOCO) is a customer experience company. We believe authentic human connections are the single most important driver of business and societal progress. We exist to create these connections across the customer lifecycle, from acquisition to engagement to retention. Our culture is one of curiosity, collaboration, proactivity and always bringing the outside, future focused perspective to our clients.

Position Summary:

The Senior Media Strategist will play a pivotal role on the Bold Orange media team, driving the strategy behind paid media efforts for our clients. You excel at building and recommending clients’ omnichannel media and providing campaign strategy guidance from ideation to implementation. You constantly look for opportunities to improve the model or framework you are working with and hungry for the next opportunity to learn and grow.

You will often decide “what’s next” on projects and interact regularly with clients to derive a clear understanding of customer business needs/priorities. Adept at both relationship building and problem solving, you understand the importance of keeping the client’s objectives front of mind - and you're constantly seeking potential new channels and strategies to keep us ahead of industry trends. We want to see your curiosity come to life at Bold Orange.

Our mantra is to Stay Curious, Stay Bold, and Stay Brave. We love talent who has a passion for life and digs in to make every moment matter.

• Paid Media Strategy, Execution, and Optimization:
  Develop, launch, and optimize cross-channel media strategies via a range of digital platforms and mediums
• Own the build-out of complex campaigns and help build best practices for campaign creation across the team
• Execute, report, and continuously optimize digital marketing campaigns across channels such as paid search, paid social, display advertising, and remarketing
• Implement and manage programmatic buys across multiple demand-side platforms and social media platforms
• Serve as an expert on all aspects of programmatic planning and campaign management processes, RTB, exchanges, and ad networks
• Expertly execute advanced remarketing campaigns
• Responsible for budget adherence and results across all platforms
• Develop testing strategies and roadmaps across campaign efforts to ensure decisions and optimizations are data and market driven
• Drive strategic alignment with all media stakeholders to ensure the client’s strategic approach is integrated into all paid media, including content, messaging, and creative
• Execute optimization strategies through automation tools and through platform editor/interfaces to meet or exceed user and client goals
• Synthesize larger amounts of information, understanding what’s needed and where to find it, to guide strategy and decision-making

• Partner with clients to develop paid media strategies that support client business objectives
• Drive client narrative integrating organic media channels and omnichannel analytics
• Present and make recommendations to clients with varying levels of digital marketing and business experience, in an educational and support services capacity

• Stay informed on the latest thinking and best practices around digital marketing trends, media buying, and attribution to identify potential new channels and strategies to keep us ahead
• Easily reimagine what “media” means in a rapidly changing world, staying current with emerging trends
• Utilize media tools and platforms to their highest functionality, and may participate in new tool exploration

• Minimum of five years’ experience (agency preferred) or equivalent, with demonstrated experience mentoring or coaching junior team members
• Vast experience in…