Annual Giving & Communications Manager

Job Title: Annual Giving & Communications Manager
Department: Development & Communications
Reports to: Development & Communications Director
Supervises: None
Salary: $71,489/yr
Hours/

Shifts:

Fulltime;
Exempt
Organization

Summary:

As a trusted resource for families, the Greater Minneapolis Crisis Nursery partners with parents to promote strong, healthy families by offering free, voluntary services for parents who face barriers such as unemployment, homelessness, medical or mental health concerns, poverty, domestic violence, or other difficult situations. We help strengthen families by connecting them to resources, caring for their children during difficult times, and setting goals that promote self-sufficiency and make the relationship between the parent and child stronger.
Position Overview: The Annual Giving & Communications Manager is a creative communications professional responsible for implementing fundraising communications and annual giving activities that support the Nursery’s fundraising and engagement goals. This role blends storytelling, campaign execution, donor engagement, and brand stewardship to deepen donor relationships and brand stewardship to deepen donor relationships-and support fundraising goals through compelling, consistent, and emotionally resonant messaging across multiple platforms.

• Coordinate and implement annual and monthly giving communications and engagement activities in alignment with established fundraising goals.
• Support donor acquisition and retention efforts through targeted communications and engagement campaigns.
• Lead donor-facing communications, including direct mail, email appeals, stewardship materials, impact reports, annual reports and acknowledgment letters.
• Develop and implement communications supporting renewal, reactivation, upgrade and recurring-giving campaigns.
• Create coordinated donor journeys for first-time, recurring, renewed, upgraded and lapsed donors.
• Use donor data to segment audiences and tailor communications based on giving history, engagement, interests and potential.
• Ensure all fundraising communications are compelling, consistent and aligned with the organization’s mission and brand.

• Plan and coordinate direct mail, email and digital fundraising campaigns, including messaging, audience segmentation, creative coordination, production and performance analysis, in alignment with established fundraising priorities.
• Develop stories and content that demonstrate donor impact and bring the organization’s mission to life.
• Manage digital fundraising content, including email sequences, social media campaigns, campaign landing pages and online giving tools.
• Support fundraising events with promotional messaging, storytelling, design assets, scripts, programs and donor recognition materials.
• Coordinate with internal staff and external vendors to ensure campaigns are completed on time, within budget and according to brand standards.

• Develop compelling, inclusive content for donors, volunteers, program participants, community partners and the public.
• Produce donor spotlights, participant testimonials, program updates, volunteer features and other mission-focused stories.
• Identify and develop stories that demonstrate impact, deepen engagement and inspire support.
• Create and manage an editorial calendar to ensure timely, coordinated content across communication channels.
• Manage photography and video projects in partnership with staff and external vendors.
• Partner with program and leadership staff to gather stories, outcomes, data, photographs and key messages.
• Ensure storytelling is respectful, strengths-based, trauma-informed and consistent with consent and privacy practices.

• Maintain and update the organization’s website with fresh fundraising content, impact stories, and campaign landing pages.
• Design and manage user-friendly donation forms and digital engagement tools.
• Lead day-to-day digital content planning and execution in alignment with established communications priorities.
• Monitor comments, messages…