Content Specialist

Overview and Responsibilities

Saint Mary's University of Minnesota is seeking candidates who are eager to contribute to its Lasallian Catholic mission of awakening, nurturing, and empowering learners to ethical lives of service and leadership. We invite individuals to help transform lives through education, inspired by the Catholic Intellectual Tradition’s quest to understand the human experience through faith and reason and its embrace of all who are dedicated to learning from one another through authentic conversations in search of the truth.

We are especially interested in and give preference to candidates who demonstrate a vision to create and nurture initiatives that will advance our mission within the scope of their duties and who will foster a culture of dialogue that, with respect for all people, supports the search for meaning and purpose in pursuit of excellence.

Saint Mary’s University of Minnesota is a private, nonprofit, Lasallian Catholic university serving students across Minnesota and beyond through career-focused undergraduate, graduate, and online programs.

The Enrollment Marketing Department is seeking a Content Specialist. This role is responsible for developing and optimizing content across channels to support enrollment marketing and institutional storytelling. This role focuses on high-quality content execution, including program pages, brochures, email communications, and social content.

Working under the direction of the Senior Content Manager, this role translates messaging into compelling, audience-focused content that drives awareness, engagement, and enrollment.

Salary Range: $52,/yr

• Content Development
  • Write and edit content for:
    • Program web pages
    • Major/degree cards
    • One-sheets and brochures
    • Admissions communication flows
    • Email campaigns
    • Social media and digital content
    • And more
  • Adapt content for different audiences (undergraduate, adult, graduate)
• Program Content Support
  • Support ongoing content needs across:
    • Undergraduate (College-heavy volume)
    • Graduate and online programs
  • Maintain accuracy and consistency across program materials
  • Execute updates based on revision cycles and priorities
• SEO & Content Optimization
  • Optimize web content for search and engagement
  • Monitor content performance and recommend improvements
• Storytelling, Social Content & Repurposing
  • Develop student stories and testimonials aligned to editorial priorities
  • Repurpose content across channels (web, social, email, print)
  • Create social-ready content to support program visibility and campaigns
  • Support integration of content into marketing campaigns social distribution
• Collaboration & Execution Support
  • Work closely with:
    • Marketing team
    • Admissions
    • Academic partners
  • Execute project requests
  • Support content needs identified by supervisor, and contribute to the development of that content strategy
• Build a Student Content Network (Proposed)
  • Manage the day-to-day execution of the Student Content Network, a group of student contributors creating authentic content across programs and experiences
  • Recruit, onboard, and support student participants in partnership with Marketing and College teams
  • Provide content prompts and guidance aligned to editorial priorities (e.g., day-in-the-life, program experience, career outcomes)
  • Collect, review, and organize student-generated content for use across web, social, email, and print
  • Identify high-performing content and support repurposing across channels in collaboration with Communications and Marketing
  • Maintain consistent participation and engagement from student contributors through regular communication and follow-up

• Periodic business travel to Winona is required. University business travel-related expenses are covered in accordance with Saint Mary’s travel policies.

• Experience and Education Requirements
  • Bachelor’s degree required, preferably in English, Communications, Marketing, Journalism, or a related field.
  • 3-5 years of experience in content writing for digital and print
  • Website content production experience required; knowledge of Word Press preferred.
  • Experience using analytical tools like G4 to inform content performance
• Essential Knowledge &…