Associate Media Director, Paid Search

## Associate Media Director, Paid Search Apply remote type:
Hybrid locations:
Minneapolis, Minnesota, United States of America time type:
Full time posted on:
Posted 24 Days Agojob requisition :
308680-MD
** Agency:
** Carmichael Lynch    
** Job Function:
** Media    
** Job Subfunction:
** Media Planning and Buying
*
* Job Description:

** Role:  The paid search associate media director is responsible for the daily management of assigned accounts and media teams.  This role oversees the development, presentation, implementation and optimization of the Media strategy within the framework of the overall plan.  This role is the key facilitator of cross-functional collaboration within the agency.
In addition, this role is responsible to support business improvement by meeting personal and departmental goals and objectives timely and effectively.
Essential Functions/Principal Accountabilities of the Job:
Dynamic Business Leader  Ensures paid search accounts are delivering on client expectations  Collaborates with integrated media and analytics teams to develop recommendations as well as provide analysis and actionable insights  Forms decisive and insightful strategies to meet client objectives  Helps craft client objectives based on business and marketing knowledge  Demonstrates thorough understanding of client business and how to achieve results  Builds options to address objectives, works with internal teams to bring to life  Manages team effectively toward a single-minded goal  Demonstrates clear understanding of trade-offs that influence media decisions    Paid Search Innovation  Stays current with the ever-changing digital landscape and its impact on clients’ paid search efforts and actively shares findings with the team  Tests, learns, and applies findings where necessary  Proactively measures activity to continuously improve client results  Demonstrates initiative to learn agency and departmental systems and resources    Media Visionary  Champions innovation and change in evolving approach for client business  Proactively seeks to redefine status quo with media partners and clients  Leverages insights regarding target consumer and media's role in communications  Creates expectation of innovation and collaboration on team  Proactively measures activity to continually improve client results    Team Leader  Effectively manages client, vendor, and internal relationships in and across departments  Effectively manages a team to ensure work is high quality and on time  Leverages working relationships with outside vendors toward client benefits  Maintains a professional, can-do attitude at all times  Instills and rewards initiative among reports  Provides professional and discipline mentorship to grow career of reports  Communicates effectively across all levels, including upward, lateral, and downward  Contributes to a positive departmental and agency culture

Note:

These are the major functions and accountabilities required of the position and are the predominant criteria by which performance will be assessed. OTHER DUTIES AS ASSIGNED.
Working Relationships, Autonomy, and Supervision:
The Associate Media Director must interact regularly, and collaborate effectively with the all personnel of the Agency.
The Associate Media Director will participate in the resolution of external client issues.
Work direction is from:
Group Media Director.

Required Qualifications , Experience & Knowledge:

Education:

A bachelor’s degree in a related field.

Skills and Experience:

8-10 years of hands-on paid search/SEM experience (current title should be Supervisor level or greater).  Working knowledge of Google Ads and Microsoft Ads  Experience managing multiple paid search accounts and thought leadership on the effects of A.I. on Search  Experience using Google Analytics 4 (GA4)  

Experience with organic search/SEO principles, third-party bidding tools (e.g., Search Ads 360), Google Looker Studio, and competitive insight tools (e.g., SEMRush)  Proficiency in Google Shopping and Performance Max (PMAX)  Local market planning/buying exposure a plus.  Experience managing multiple clients  Experience in personnel administration, staffing,…