Head of Growth, Marketing ​/ Advertising ​/ PR

Pure + Free Form is a multi-award-winning architectural metal walls and ceilings studio specializing in custom metalwork forinteriors and exteriors. We partner with some of the world’s most recognized brands and institutions—Starbucks, Bank of America, Shake Shack, the US Bank Stadium, Mayo Clinic, Chase Center, the National Museum of African American History and Culture, and many more—pushing the boundaries of what’s possible in modern architecture.

Our Company Focus isenhancing modern architecture and interior design by pushing the status quo with innovative products others cannot envision.

We hire on our Core Values:
Authentic
· Dependable
· Take Initiative
· Get it Done

The Head of Growth owns the full go-to-market strategy through conversion. Reporting to the CEO, this leader connectsvision to execution, translating healthy growth goals into clear, actionable plans and driving disciplined results across marketing, business development and revenue operations. The role demands equal strength in strategic thinking andhands-on execution. Success in this role depends on the ability to connect data, brand, customer experience, and operational execution while keeping the organization aligned around measurable growth outcomes.

This in-office position resides in the Twin Cities and offers a competitive base salary and bonus commensurate with experience.

• 401(k) with 4% match
• medical/dental coverage
• paid time off
• paid holidays
• tuition reimbursement
• disability and life insurance

• Continually refine our strategic landscape through the evolution of current strategic programs and the development of new generation strategic priorities
• Evolve and track short- and long-term growth priorities with clear milestones, owners, and success metrics
• Own integrated sales and marketing strategy in environment of targeted mid-teen annual revenue growth
• Build and scale demand generation programs that increase specification among architects and drive pull-through with contractors and installers
• Improve forecasting accuracy, sales process discipline, and pipeline management
• Lead the growth and evolution of the business development and marketing functions, defining strategy, developing talent, expanding team capabilities, and driving achievement of key business objectives
• Set standards and build processes that allow both functions to scale beyond your personal bandwidth
• Lead enterprise-wide, executive-level strategic planning

• Own company marketing strategy across digital, social, print, events, and earned media
• Leverage AI to expedite content creation process, reduce expenditure and streamline other marketing functions
• Oversee customer visualization improvements possibly including elements such as product application and installation, capturing product story and material behavior
• Establish and enforce a consistent, premium design-forward brand voice across all channels and output types,overseeing all copyright, long form content and brand communications
• Own and refine a replicable launch framework for new finishes and systems, covering renders, video, spec sheets,social assets, and pitch narratives, translating all into rational, desirable visual content
• Identify and pursue award submissions, editorial features, trade press, and speaking opportunities that buildindustry authority and manage systems to ensure output is planned, intentional and on brand
• Help modernize how the company creates, packages, and distributes content across all customer-facing functions

• Develop and refine market targeting strategies to ensure field sales teams focus on high-value prospects,improving conversion rates and overall market penetration
• Build on polished collateral: capability decks, case studies, spec packages, etc., to be used in the field, tradeshowsand industry events, allowing for the very best first impressions
• Create targeted content strategies for key verticals: architecture firms, commercial developers, interior designers,and installers
• Promote data-driven sales performance, fostering a culture of accountability and celebrating team and…