Associate Media Director, Paid Search

Agency:

Carmichael Lynch

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Role:
The paid search associate media director is responsible for the daily management of assigned accounts and media teams.

This role oversees the development, presentation, implementation and optimization of the Media strategy within the framework of the overall plan.

This role is the key facilitator of cross-functional collaboration within the agency.

In addition, this role is responsible to support business improvement by meeting personal and departmental goals and objectives timely and effectively.

Essential Functions/Principal Accountabilities of the Job:

• Ensures paid search accounts are delivering on client expectations
• Collaborates with integrated media and analytics teams to develop recommendations as well as provide analysis and actionable insights
• Forms decisive and insightful strategies to meet client objectives
• Helps craft client objectives based on business and marketing knowledge
• Demonstrates thorough understanding of client business and how to achieve results
• Builds options to address objectives, works with internal teams to bring to life
• Manages team effectively toward a single-minded goal
• Demonstrates clear understanding of trade-offs that influence media decisions

• Stays current with the ever-changing digital landscape and its impact on clients’ paid search efforts and actively shares findings with the team
• Tests, learns, and applies findings where necessary
• Proactively measures activity to continuously improve client results
• Demonstrates initiative to learn agency and departmental systems and resources

• Champions innovation and change in evolving approach for client business
• Proactively seeks to redefine status quo with media partners and clients
• Leverages insights regarding target consumer and media’s role in communications
• Creates expectation of innovation and collaboration on team
• Proactively measures activity to continually improve client results

• Effectively manages client, vendor, and internal relationships in and across departments
• Effectively manages a team to ensure work is high quality and on time
• Leverages working relationships with outside vendors toward client benefits
• Maintains a professional, can-do attitude at all times
• Instills and rewards initiative among reports
• Provides professional and discipline mentorship to grow career of reports
• Communicates effectively across all levels, including upward, lateral, and downward
• Contributes to a positive departmental and agency culture

Note:

These are the major functions and accountabilities required of the position and are the predominant criteria by which performance will be assessed. OTHER DUTIES AS ASSIGNED.

Working Relationships, Autonomy, and Supervision:

The Associate Media Director must interact regularly, and collaborate effectively with the all personnel of the Agency.

The Associate Media Director will participate in the resolution of external client issues.

Work direction is from:
Group Media Director.

Required Qualifications, Experience & Knowledge:

Education:

A bachelor’s degree in a related field.

• 8-10 years of hands‑on paid search/SEM experience (current title should be Supervisor level or greater).
• Working knowledge of Google Ads and Microsoft Ads
• Experience managing multiple paid search accounts and thought leadership on the effects of A.I. on Search
• Experience using Google Analytics 4 (GA4)
• Experience with organic search/SEO principles, third‑party bidding tools (e.g., Search Ads 360), Google Looker Studio, and competitive insight tools (e.g., SEMRush)
• Proficiency in Google Shopping and Performance Max (PMAX)
• Local market planning/buying exposure a plus.
• Experience managing multiple clients
• Experience in personnel administration, staffing, recruitment, and training.
• Strong experience delivering programs from hypothetical to flawless real world execution is a requirement.

• Strong attention to detail;
• Strong collaboration skills;
• Ability to handle multiple tasks;
• Superior communication skills;
• Strong verbal and written…